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Can You Generate An Emotional Response? 8 Aug 2013 | 02:53 am
Seriously, does your writing trigger an emotional response with your readers? If you’ve ever tried to engage your audience, you know that it’s easier when you can generate an emotional response. Can...
Do You Optimize Your Apps? 4 Jul 2013 | 04:29 pm
With more than more than a few million mobile applications floating around, getting your App found by your target audience is even more difficult than building it. Most App creators want their App to...
How Do You Value Your Domains? 12 Jun 2013 | 02:18 pm
http://www.youtube.com/watch?v=3GaGHnGbIPY Got a domain? If you were not able to buy it directly from the registrar at MRSP, how did you value it at the time of purchase? Is that how you would value...
Marketing is changing. Are you ready? 2 Jun 2013 | 09:06 pm
Marketers spend a lot of money interrupting people. But, people don’t want to be interrupted anymore. That is a giant change in terms of how products and services will be marketed in the future b...
Got Sales Advice? 3 Feb 2013 | 07:22 pm
Here is a collection of great sales advice offered to me 30+ ago by a guy who could sell ice to eskimos and have them call him up a year later to thank him for the deal. It is as valid and effectiv...
How Does Your Marketing Budget Compare? 21 Jan 2013 | 05:16 pm
A Client recently asked “What percentage of our total revenue should be spent on marketing?” Over the past two decades I stumbled upon an interesting statistic. Most successful small and medium size...
How Effective Is Your Communication? 14 Dec 2012 | 04:29 pm
Our brain processes information much the way a computer does. It takes fantastic amounts of data and organizes them into a configuration that makes sense to that person. A computer can’t do anything w...
Are You Responsive? 5 Dec 2012 | 11:08 pm
OK, this is not new but it is important when implementing a website or an App given the fact that it is difficult to keep up with the endless variations of new screen resolutions and devices. For man...
Can You Win Over Consumers Today? 7 Nov 2012 | 04:18 pm
Marketing basically has one goal: to reach prospects at those key moments that most influence their decisions. This moment when sales tips in favor of your brand is known as the ‘Sales Moment‘ and we ...
Got A Good Elevator Pitch? 27 Sep 2012 | 07:48 pm
The goal of an elevator pitch or introduction is to grab the attention of that IDEAL Client or prospect and get him to beg for more information. A good response to an elevator pitch would be: “That’s ...
