Braintraffic - blog.braintraffic.com - Brain Traffic Blog
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In Which We Go on Hiatus for a Spell 27 Nov 2012 | 02:58 am
You may have noticed that our beloved blog hasn’t been particularly active lately. It’s no secret that we’re super busy working with our terrific clients, and as a result, our resources are a bit limi...
Confab Goes to London! 3 Oct 2012 | 11:24 pm
Based on Confab: The Content Strategy Conference’s sellout 2011 debut and an even earlier sellout 2012 event, we here at Brain Traffic have come to an important conclusion: Confab is in danger of outg...
Stakeholder Interviews: Engage the Octopus 27 Jul 2012 | 03:57 am
Most of the time when a content project begins, there are interviews with key stakeholders within the organization. The project sponsors and/or their outside consultants often talk to the “strategic d...
From the Archive: Brain Traffic Lands the Quad 6 Jul 2012 | 04:30 am
Happy (belated) Fourth of July! On holidays, Brain Traffic celebrates by reposting a favorite blog from our archive. Since our minds are back on the Olympics, we thought this blog post from March 2011...
Mining for (Source) Content Gold 22 Jun 2012 | 03:03 am
As a writer or editor, it’s ideal to get solid content strategy and background information before you start creating content. But sometimes you need to fend for yourself. The scenario plays out like ...
Lessons Learned From the Overnight Website Challenge 15 Jun 2012 | 01:27 am
Earlier this year, I was among the lucky nerds chosen to participate in The Nerdery’s Overnight Website Challenge. It’s a competition where teams of web professionals get together in a large, sweaty r...
Do It Like a Librarian: Ranganathan for Content Strategists 8 Jun 2012 | 01:47 am
Before becoming a content strategist, I worked as an academic librarian for five years. Although academia and consulting can sometimes seem like different planets, content strategists and librarians h...
Know Your Context 1 Jun 2012 | 02:54 am
We all know that you can’t create effective content without understanding your audience. But audience isn’t just about who—it’s also about when and why. (There’s also how, but that’s another blog post...
July Is Content Strategy Meetup Month! 25 May 2012 | 07:37 am
Confab 2012 is over, and man, was it fun. Our speakers were amazing! Our audience was engaging and enthusiastic! Betty Crocker made us cake! One of the things people seem to love most about Confab is...
Confab 2012 Is a Wrap! 18 May 2012 | 07:38 am
Confab: The Content Strategy Conference 2012 came to a close yesterday. Once again, it was inspiring and amazing and incredibly fun. Thanks a million to those who joined us. Kristina and Erik wrap up...
