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Smart shoppers 27 Aug 2013 | 03:15 pm
Tuesday’s metric: Two fifths of consumers prefer to research shopping on their smartphones and tablets, while 45% prefer purchasing in-store. And consumer engagement with retail advertising spikes 42%...
Facebook value tops $100bn 27 Aug 2013 | 01:17 pm
Facebook’s market value passed $100 billion yesterday on optimism that the social network will be able to boost sales from mobile advertising – CEO Mark Zuckerberg last month said promotions on smartp...
Deadmau5 invades space 27 Aug 2013 | 01:15 pm
Deadmau5 is teaming up with with Square Enix and Taito for a new Space Invaders game. Deadmau5 will also be involved in efforts to create a new lifestyle brand across a range of categories. “deadmau5...
City socials 27 Aug 2013 | 01:15 pm
Top American city for social media jobs? That would be New York with almost 2,000 current job listings with social functions, ahead of San Francisco (869) and Chicago (575), according to employment si...
MPAA seeks online aggression 27 Aug 2013 | 01:15 pm
The Patent and Trademark Office is examining how it should assess the effectiveness of the voluntary best practices followed by Internet companies to tackle digital piracy, with the Motion Picture Ass...
Buzz drives Leaf campaign 27 Aug 2013 | 01:15 pm
When Nissan first launched an electric car, the Nissan Leaf, it discovered that consumers were somewhat wary of the idea of electric vehicles. Consequently, the brand was very keen to understand what ...
Those Facebook days 23 Aug 2013 | 03:15 pm
Friday’s metric: There is no ideal day for brands to post on Facebook as so many factors influence the level of engagement content triggers, according to new research from SocialBakers. The category, ...
Red Bull goes View 23 Aug 2013 | 01:15 pm
Red Bull Media House is making its action sports and cultural content available on the Viewster platform in the UK, Benelux, Germany and the Nordics. Offerings include Red Bull Art of Motion showcasin...
Art Rules OK 23 Aug 2013 | 01:15 pm
SapientNitro has launched a social media campaign, Art Rules, together with London’s Institute of Contemporary Arts, to encourage a global conversation around what defines contemporary art in modern c...
Cadbury takes Twisty road 23 Aug 2013 | 01:15 pm
To launch new Cadbury Eclairs flavours Orange Twist and Hazelnut Twist in the UK Cadbury is taking the products on the road with a string quartet which will perform classical music that twists and tur...
