Brand-utility - brand-utility.com - Brand Utility
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Why User Experience is more important than Advertising 26 Aug 2013 | 07:38 pm
An interesting presentation to focus and improve your customer experience instead of thinking on your next 15 day campaign. It comes from New Zealand and the agency Optimal Experience. They explain th...
#61 – Stiegl – Free public transportation ticket on beer bottles 15 Jul 2013 | 08:21 pm
Design firm Demner, Merlicek & Bergmann has replaced the traditional label on bottles of Stiegl beer with a free public transportation ticket in an effort to curb drink driving. See the article on Sp...
But Who Really Cares? 14 Jul 2013 | 07:48 pm
Really nice video from OuiMarketing, a Canadian agency from Montreal. via Manu from Uzful.
#60 – Vodafone – Power clothes for smartphone 24 Jun 2013 | 01:55 am
They created clothes to produce energy from your body moves to charge your smartphone. Via Web Tech fr
#59 – Scrabble – Scrabble Wifi 19 Jun 2013 | 08:08 pm
We tweeted it several weeks ago, they just got a Lion for this. Congrats Ogilvy Paris.
#58 – IBM – Smart Outdoors with purpose 14 Jun 2013 | 07:18 pm
via Taxi
#57 – Club Sanguebom – The donnor cable 13 Jun 2013 | 08:35 pm
We adopt a new of way of publishing the examples. As there are more and more good examples and we have less and less time to talk about them, we’ll publish them in a very simple way: only a video, an ...
#56 – Audi – start-stop app 6 May 2013 | 07:14 pm
Who? Audi in Spain. What’s the utility? Audi developped several applications for mobile. The last one by DDB Spain proposes to optimize your smartphone battery. It saves you the energy the same way it...
“Business is changing” 2 May 2013 | 06:52 pm
Business is changing and everyone is about to realize it. Here is a massive presentation by the excellent Andrian Ho from Zeus Jones. The work of this agency is very inspiring and always based on the ...
#55 – KLM – your Must See Map 8 Apr 2013 | 05:41 pm
Who ? KLM, the airline company. What’s the utility ? It’s not the first branded utility by KLM. It’s nice to see that brands adopt this way of doing in continuous cycles. Once again, by being focused ...
