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The New Era Of Brands And Customer Relationships 26 Aug 2013 | 12:10 pm
A full decade into the 21st century and we have witnessed radical transformation and creative destruction of nearly every aspect of the marketing toolbox. Marketing – as we have practiced it over the ...
Brand Storytelling: Express Contagious Energy 23 Aug 2013 | 12:10 pm
Like intention, authenticity and energy cannot be faked. If you’re telling a story you don’t believe in, your audience will sense it instantly. They’ll feel it and act on that feeling, even if they ca...
Brand Marketing And The Future Of New Media 22 Aug 2013 | 12:10 pm
These days, we tell ourselves that we are living in an era of new media. True enough, although maybe not quite so true as we like to think. It all depends on what we mean by new. What makes new media...
Building New Brands On A Strong Foundation 21 Aug 2013 | 12:10 pm
Ask any architect and they will tell you the most important aspect of design is not the structure but its foundation. If you’re going to create a brand that endures, you’ll have to build its value on ...
Brand Strategy: When To Attack A Competing Brand 20 Aug 2013 | 12:10 pm
Marketing is war. As on the battlefield, there’s a time to hold your position, a time to fall back and reassess, and there are times when you should attack. Those calls should be based on pragmatism n...
Brand Advocates Drive Word Of Mouth 19 Aug 2013 | 04:03 pm
Brand advocates are vital to social media marketing strategies because of the word of mouth (WoM) they generate. Positive WoM is the most coveted form of marketing because of the inherent credibility ...
Discovering The Emotional Impact Of Your Brand 16 Aug 2013 | 12:10 pm
Today’s successful brands almost always deliver customer benefits that are more than just functional. To gain insight into your brand’s values and its emotional, experiential and self-expressive benef...
The Un-Conference: Don’t Just Observe – Participate 15 Aug 2013 | 12:10 pm
Change is hard. That’s why the future can look so much like the past. And why brands and the marketers who manage them often lose their edge. For those marketers who see comfort zones as a dangerous p...
Brand Strategy And The Lovemarks Theory 14 Aug 2013 | 12:10 pm
Lovemarks theory is based on a simple premise: human beings are powered by emotion, not by reason. This is the essence of the Lovemarks argument. If you want people to take action—whether for somethi...
Brand Management vs. Brand Leadership 13 Aug 2013 | 12:10 pm
In many marketing organizations the premium is on management. There’s a big difference between managing and leading. Most marketing organizations are over managed and underled. Management and leaders...
