Brands & Branding 2012 – Article & Research Overview 3 Dec 2012 | 12:21 pm

Inside Brands & Branding 2012 (256 pages) – some of the 21 articles featured in this year’s line-up. - Brand: The new business leadership - Strategic thinking moves brand to center stage of business...

Brands & Branding in South Africa 2011 – Features & Articles 14 Feb 2012 | 03:10 am

Avis 1 Feb 2010 | 10:42 pm

There are two things you will notice about every Avis employee. The first is the famous smile, and the second is that above their heart, each wears a lapel pin promising ‘We try harder’. Download ful...

BP 1 Feb 2010 | 10:05 pm

The BP Group is one of the largest oil and gas companies in the world, serving millions of customers in more than 100 countries. It provides fuel for transportation, heat and light, and retails conven...

Old Mutual 1 Feb 2010 | 09:40 pm

Old Mutual (South Africa) remains committed to delivering great customer service and finding the right investment solutions for its customers – in short, being a brand that delivers real value. Downl...

Brand Citizenship Scenarios: Questioning the Sustainability of Brands in an Increasingly Consumer Led Market – Prof Derick de Jongh 29 Jan 2010 | 11:49 pm

“A BigMac by any other name is still a greasy burger.” Or is it? Your company’s brand embodies your company’s values and key messages. At a product level brands differentiate similar products and occu...

Vodacom 29 Jan 2010 | 04:29 am

It’s been fifteen years of unforgettable branding and advertising. ‘Yebo Gogo’, ‘Blueteeth’ and ‘We’ve Been Having It’, have become an integral part of the local lingo and songs like ‘I like the Way y...

Standard Bank 29 Jan 2010 | 04:20 am

At Standard Bank, it’s difficult to separate day-to-day business from their commitment to social upliftment. Social upliftment has been part of the bank’s make-up since it opened its first branch 147 ...

Discovery 29 Jan 2010 | 04:07 am

Medical aids aren’t generally thought of as dynamic or exciting – which is why Discovery, with its pioneering spirit, breaks the mould. Download full feature: .PDF download (10 MB) .JPG  download (...

Coca-Cola 28 Jan 2010 | 10:19 pm

What springs to mind when you think of Coca-Cola®? You’re not alone if you first picture the distinctive red and white scrolling iconic logo, or perhaps imagine the hiss of a can being opened, followe...