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Fear of Speaking vs. Fear of Blogging 18 Jun 2012 | 12:30 am
I am the Organizer for an upcoming TEDx event (TEDxChapmanU) and have spent the last two weeks working with some incredibly talented and successful people who will be speaking this Thursday. Most are ...
New Augmented Reality Marketing Tools Coming Fast 5 May 2012 | 03:20 am
A few months ago we got our hands on a new Augmented Reality (AR) marketing tool for smart phones that could prove useful for our commercial real estate clients. Rofo, a commercial real estate search ...
Brands That “Pay it Forward” are Winning 27 Apr 2012 | 12:12 am
What’s the best way to win advocates for your brand? TRUST. What’s the best way to win trust? Be helpful. What’s the best way to be helpful? Give consumers useful information they wouldn’t expect to g...
Does Online Media Offer Lower Production Costs? 19 Apr 2012 | 09:27 am
Clients often ask us how much it costs to produce an online video ad. Their initial thought is that, because the media is usually free, the production cost should be lower. Sorry. There’s no correlati...
Internet Marketing Fails and How to Avoid Them 7 Apr 2012 | 05:10 am
Many companies avoid Internet marketing because of the horror stories they’ve heard: customers posting hundreds of negative comments on Facebook pages, rogue employees taking over twitter accounts, an...
Internet Marketing & The Car Buyer’s Journey 4 Apr 2012 | 02:00 am
If you’re a car dealership and interested in learning how Internet marketing can bring you more customers and sell more cars, then this article is for you. We at Brandtailers have worked with a number...
Making It About the People 30 Mar 2012 | 02:00 am
“When it comes to business success, it is all about people, people people,” says Richard Branson. Many businesses are using the Internet and social media to become less human: they find any and every ...
How Search Engine Optimization Can Help Your Business 24 Mar 2012 | 05:59 am
Search Engine Optimization – everyone in business has heard the term and knows what it means, but only a few know how it can truly help their business. Here at Brandtailers, search engine optimization...
The Importance of Marketing 21 Mar 2012 | 02:00 am
You’ll hear all the marketing experts say: “The world of marketing has changed.” We, at Brandtailers, say it in our office all the time. It’s less about TV commercials and radio spots and more about s...
Building Better Mobile Websites 14 Mar 2012 | 02:00 am
By 2015, more people will access the Internet with a mobile device than a computer (predicated by smart Morgan Stanley analysts, as reported by Mashable). Therefore, a mobile website is now essential ...
