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Turning In-Store Customers into Online Customers (and Vice Versa) 27 Aug 2013 | 04:02 pm
It has long-since become law of the marketing jungle that if you don’t have a website, you can kiss a huge chunk of your customer-base goodbye. If your website is appealing and useful, you can convin...
Australian Election 2013: Labor is dominant online but may be missing out 23 Aug 2013 | 07:51 pm
Social media lore tells us that left of centre parties dominate politics online, but largely gone are the days where those voicing opinions online are by nature more socially liberal – if that was eve...
(No Subject): Five Tips for Constructing Effective Email Subject Lines 23 Aug 2013 | 07:06 pm
When it comes to email marketing, there are a lot of factors to consider while crafting your campaign, ranging from the very broad (how should you segment your lists; how often should you email your t...
How to: Use Brandwatch Alerts for Brand Management 23 Aug 2013 | 03:50 pm
Recently I had to present to about 200 people at a client event a brief “how-to” guide to using Brandwatch Alerts. It was a scary prospect at first (I’m quite terrified of public speaking), but it ma...
Home Sweet Home: Brandwatch Moves to New Office in New York City 23 Aug 2013 | 03:22 pm
It’s official! The Brandwatch NYC office has found a new home, and our team has moved right on in. After outgrowing former spaces, we now have a fresh new corner of the city to call our own, nestled ...
2013 Social Media Stats Put into Perspective 22 Aug 2013 | 06:48 pm
Have you ever taken a social media stat and put it in perspective by comparing it to things in the ‘real world’ around you? No? Well here at Brandwatch we like to take data and make it into something ...
Case Study: the Social Studies Group & Pharmaceutical Research 22 Aug 2013 | 02:35 pm
The pharmaceutical industry has perhaps been a bit ‘late to the party’ when it comes to social media and online engagement, but perhaps with necessary caution. We’ve recently released a new case study...
Why Owned vs Earned is More Important Than Ever 21 Aug 2013 | 07:54 pm
‘Owned vs. earned’ is a phrase that, if you’ve ever spent any time reading about the world of marketing, PR or social media, you’ve probably heard plenty of times. It’s not a new concept, but in rece...
7-Step Guide: Choosing the Right Social Media Monitoring Tool for You 21 Aug 2013 | 06:23 pm
In some of our previous posts we emphasised on the importance of successful brand monitoring, its most important features, and how to make the most of it. But when deciding to take a big step and opt ...
Five Lessons in How NOT to Handle a PR Crisis: a Microsoft Case Study 21 Aug 2013 | 03:31 pm
Well. Jeez. It’s been a hell of a few months. Following the announcement of the Xbox One – Microsoft’s new games console to be launched this November – the company’s PR plane nose-dived clean through ...
