Brenthodgson - brenthodgson.com - Brent Hodgson, Copywriter
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Sales Copy for Small Businesses - Now the #1 Business Podcast in iTunes 11 Nov 2011 | 01:06 am
Recently, I’ve seen some interesting results from sales copy… …From a marketing campaign that sold iPods for more than their recommended retail price, to a simple tweak that tripled conversion rates ...
3 Top Pro-Bloggers on How To Increase Blog Traffic 9 Jun 2010 | 01:59 am
I’m just back from Social Media Club Melbourne, where 3 professional Melbourne-based bloggers shared their tips on how to build a successful blog: Duncan Riley (@DuncanRiley) - Founder of The Blog He...
Do or Die Time: The Small Window for Followup Autoresponder Marketing 6 Jun 2010 | 03:55 pm
I overheard a customer complaining recently that I was promoting a product too heavily. After signing up for a free software trial, she was offended by the autoresponder sequence that followed. It w...
The Power to Impress 2 Jun 2010 | 05:36 am
Didn’t your mother ever tell you “Don’t judge a book by its cover?”‘! Sadly, in today’s world, we have very little choice. On an average day, we’re bombarded with 5,000 pieces of advertising - billb...
Who Are You Serving? 7 May 2010 | 11:33 pm
Good sales is just good service. When you boil away any slick suits and used-car-salesman tactics, what you’re left with is simply serving people what they need and desire. If we want to influence s...
Outsourcing for Mega Profits 11 Oct 2009 | 04:33 am
Tomorrow, I’m packing a bag full of clothes into the back of the electric blue Mini Cooper S, and traveling to a secluded cabin along the Great Ocean Road - with no phone or internet access - for a we...
How To Write a Sales Letter 31 Dec 2008 | 09:14 pm
Let me be blunt for a moment - writing a killer sales letter that makes a ton of money takes time and effort. And it’s rare to hit a “home run” on your first attempt. The best copywriters I know - th...
Market Samurai 10 Oct 2008 | 09:10 pm
It’s been an incredible few months since I last had a chance to blog. In that time, I’ve been working to release Market Samurai - an all-in-one internet marketing software package. Market Samurai is...
Why Cutting Your Price means Slitting Your Throat! 16 Jun 2008 | 11:11 pm
Last week, I received an email from a potential internet marketing consulting client. Without wanting to give too much away about them, they sell a series of small low-cost items (most priced under $...
Are The Gurus Out To Help You, Or Just Make Profits? 7 May 2008 | 09:55 am
Have the “Gurus” lost touch with the joe-average internet marketer? Not all of them, but MOST of them… Do they realise how much work it takes to actually start an internet business anymore? Sometim...
