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3 Basic Principles To Becoming A “Thought Leader” In Your Market 16 May 2012 | 12:00 pm
Image by buzz.bishop via Flickr How to stand out? It is a critical part of marketing. There are literally tens of millions of blogs online; most with few or no visitors at all. Making a name for your...
Reconciling content marketing with your audience and brand 15 May 2012 | 12:00 pm
Image by Thomas Hawk via Flickr Successful content marketing has at its core the ability to both engage and promote. It is not something which is particularly easy and can take a lot of time to perfe...
Content Creation Part 3 – What do you talk about? 14 May 2012 | 12:00 pm
Image by Cayusa via Flickr Now we have talked about the “how” and “why” of content creation, today I am going to look at the “what.” The subject matter of your content is obviously the most important...
Your first steps into social media and what it means for content 11 May 2012 | 12:00 pm
Image by joeyanne via Flickr Here at Bright Authority, one of the key aspects we are going to try to instil in all of you is that the presence of style and substance within your content is much more ...
Is there Life after SEO? Two questions we must answer to survive online 10 May 2012 | 12:31 am
Right now everything seems to be in chaos and disarray, and many lost virtual souls are wondering if there is life after SEO. It is difficult to see how a large number of sites will survive as recent...
Penguin and Panda – A Strategy To Help With Google’s changes 8 May 2012 | 12:00 pm
Image by velorowdy via Flickr Many of you are probably still worrying about the consequences of the Google Penguin and Panda updates at the end of April aren’t you? Some of you maybe feeling the effe...
Finding the right content curation strategy part 1 7 May 2012 | 12:00 pm
Image by cambodia4kidsorg via Flickr First of all, I would like to say that on Bright Authority, we are not always going to just separate out blog posts into neat subject areas as such. For example, ...
Confessions of a Former SEO Professional 2 May 2012 | 09:30 pm
Why the loss of Rankings is Good for Business I have never liked rules very much. So I have to come clean and admit it. I was wrong, and Google was right all along. I tried to beat them at SEO, I tri...
5 basic errors to avoid when writing content 2 May 2012 | 12:00 pm
Image by Andy Carolan via Flickr Take it from me, writing content is not always simple. There are a number of important aspects that have to be included in any good article and it can be very easy to...
Measure, Optimize and Convert: The Secret to Content Marketing 1 May 2012 | 12:00 pm
Image by thinkpanama via Flickr While I worked in old-fashioned Search Engine Optimization, it was pretty easy to measure success. You just looked at the search engine rankings and saw where you rank...
