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Announcing name, logo and trademark package 2 Aug 2013 | 08:18 am
In many a naming project we find someone who is very left-brain oriented and so they have a hard time appreciating good names until they see them in full color logos. In fact, when we present a list ...
Zuzax really is a place in New Mexico on famed Route 66 30 Jul 2013 | 06:29 am
I recently returned from a road trip to Texas and came back along Hwy 40 that parallels (or actually is) the old famed Route 66 that so many pioneers took to discover the West. Apart from long, boring...
Regional Naming is Steeped in History and Folklore, but makes no sense. 8 Jul 2013 | 06:30 am
U.S Census Regions Apparently there is an old story that Japanese pilots failed their training course in the USA because they couldn’t navigate to New England. They protested that it wasn’t a place a...
Freeway Names around San Francisco Bay 15 Jun 2013 | 11:55 pm
Although it is technically still the San Jose Mercury News, this major newspaper prefers to be called simply The Mercury News nowadays, as it really is the only relevant newspaper for all of Silicon V...
First Call for Silicon Valley Code Camp 24 May 2013 | 05:55 am
Early days yet, but already close to a 1000 people have registered for the magic weekend only Silicon Valley can host: Code Camp. Two intense days of talks, all free, with the associated networking an...
49ers to wear denim! 11 May 2013 | 02:16 am
Now that it is final that the San Francisco 49ers football team has sold the naming rights to Levi Strauss, I can’t but wonder what else Levi’s will do to get their $10 million a year money’s worth. N...
Wavii becomes a Google company 27 Apr 2013 | 08:31 am
Some clients, and other agencies, are surprised that Brighter Naming will still find a way to work with very small startups. And today we have a new example of why we do this as Wavii officially anno...
Shorter Names don’t get lost in Nothing But Initials hell 21 Apr 2013 | 07:48 pm
Just when I was thinking about publishing my annual diatribe about how long names so easily get abbreviated to initials, and then you are lost in the morass of nothing but initials that are so hard an...
Interesting names for home sites on the web 9 Apr 2013 | 01:02 am
There are many real estate agencies across the USA, all of which have somehow found a name to use. Of course, most of these are fairly local geographically speaking, though they might even belong to o...
The crowded skies of cloud names 27 Mar 2013 | 07:36 pm
Many years ago Mark Andreesen named one of his first startups after Netscape, LoudCloud. Awkward as this name was, he is such an industry pundit that it caused a run on Cloud domain names. Interesting...
