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Do You Have What it Takes to Win a Facebook Studio Award? 17 Nov 2012 | 02:58 am
Facebook is giving brands and agencies the chance to shine a spotlight on their best social creative work. It’s called the Facebook Studio Awards and it’s like the Academy Awards for Facebook marketin...
Marketing Cloud is Built on Community 25 Oct 2012 | 07:03 am
This has been cross posted on the Radian6 blog. As you may have heard, with the integration of Radian6 and Buddy Media, the Salesforce Marketing Cloud is re-balancing its resources. We restructured t...
Michael, Kass Lazerow Named Leaders of the Future 23 Oct 2012 | 10:17 pm
For those of us fortunate enough to have worked beside Michael Lazerow and Kass Lazerow, who started and then sold Buddy Media to Salesforce, recognition for being great leaders comes as no surprise. ...
How Your Brand Can Embrace Social Good 3 Oct 2012 | 06:56 pm
Social media has the power to make the world a better place. Last week, NYC was home to the Social Good Summit, where this topic was the star. But you didn’t have to be on Manhattan’s Upper East Side ...
Winning To-Go: Using Mobile Sweepstakes and Contests 2 Oct 2012 | 10:37 pm
Sweepstakes and contests have been around for a long time. How long, you ask? In their book, “The History of Sweepstakes,” Lawrence Curtin and Karen Bernardo date the sweepstakes all the way back to t...
Mashable: Sorry, Marketers, You’re Doing Facebook Wrong 29 Sep 2012 | 01:54 am
Buddy Media has produced their “Strategies for Effective Wall Posts: A Timeline Analysis." As with previous Buddy Media reports on the subject, the analysis found that marketers are still posting too ...
Jeff Ragovin Explains the Salesforce Marketing Cloud at iMedia Brand Summit 27 Sep 2012 | 09:03 pm
Jeff Ragovin, Chief Strategy Officer for the Salesforce Marketing Cloud, recently presented at iMedia Brand Summit in Coronado, California. After his presentation, titled "The Art and Skill of Custome...
Salesforce Marketing Cloud Announces Facebook Custom Audience Targeting Integration 21 Sep 2012 | 02:28 am
Today we are excited to announce that Salesforce Marketing Cloud is integrating Facebook’s new custom audience targeting feature. What is Facebook custom audience targeting, you ask? Custom audience t...
Salesforce Marketing Cloud Named Strategic Preferred Marketing Developer by Facebook 21 Sep 2012 | 02:26 am
Today we are pleased to announce that Salesforce Marketing Cloud is among the first group of close companies named to the Strategic level of Facebook’s new Preferred Marketing Developer (PMD) program....
Strategies for Effective Facebook Posts: A Timeline Analysis 18 Sep 2012 | 09:11 pm
The switch to Facebook timeline earlier this year represented a major shift in design and strategy in Facebook marketing for brands. As brands experimented with cover photos, pinned posts and mileston...
