Broadfieldconsulting - broadfieldconsulting.com - Industrial Marketing - Broadfield Consulting
General Information:
Latest News:
Are Your Salespeople Going Too Far? 19 Jul 2013 | 12:33 am
A simple way to increase the effectiveness of your industrial marketing is to make a company-wide commitment to bring value to every interaction you have with your prospects. This value must align wit...
Blog Content For Manufacturers 11 Jul 2013 | 01:43 am
Industrial marketing is increasingly becoming content marketing. As you know the majority of early stage buying by your prospects is being done by researching companies online. Depending on which sour...
How To Follow Up A Trade Show 3 Jul 2013 | 08:20 pm
As any industrial marketing professional knows, trade shows are not getting any less expensive. Between the exhibit and travel costs your budget can quickly balloon to truly astronomical proportions. ...
A Follow Up Method That Works 25 Jun 2013 | 06:33 pm
In my one question industrial marketing survey that asks my subscribers what they consider to be their single biggest industrial marketing challenge a subscriber recently wrote, “How to pitch a sale a...
Why Your Lead Generation Is Failing 18 Jun 2013 | 04:48 pm
Whether you prefer to use the funnel or the waterfall as a way of depicting your business development process the fact is if nothing comes in at the top (leads), then nothing comes out at the bottom (...
The Industrial Purchasing Decision 13 Jun 2013 | 05:31 pm
There is a major stumbling block that stops the industrial purchasing decision dead in its tracks. As always, ignoring the problem won’t make it go away. If your goal is to convert more prospects into...
Industrial Video Tips 5 Jun 2013 | 11:39 pm
Thinking of shooting an industrial video? If your aim is to make your industrial video a promotional video (rather than a training video) that works, then simply follow these tips. Keep It Brief Acc...
Social Media And Manufacturing 30 May 2013 | 06:45 pm
OK, confession time for a middle-aged (actually very distinguished) industrial marketing consultant. I have been an extremely reluctant convert to social media. I have been a late adopter. I have had ...
How To Schedule More First Meetings 23 May 2013 | 03:53 am
You can be the greatest industrial marketing professional in the world but that skill is less than significant if you can’t land that first meeting with a prospect. Before you can hope to land more fi...
How To Get In More Key Accounts 15 May 2013 | 11:21 pm
Those of you attempting to improve the results of your industrial marketing realize the intense frustration there is in attempting to reach prospects. It may seem like these crazy-busy prospects are i...
