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Apple Passbook + Email = Marketer's New Best Friend! 11 Oct 2012 | 09:00 am
Yes, I happen to be one of those Apple fans that watch the live stream when new products are announced. No, I don’t stand in line for hours. But if it’s news and it’s Apple, I’ve probably heard about ...
Email Marketing Trends for September 2012 4 Oct 2012 | 09:00 am
With Labor Day as the only major, non-religious holiday, September is the month many brands showcase their fall collections, launch Friends and Family campaigns, and start early holiday messaging and ...
Pinterest: Email's New Best Friend 2 Oct 2012 | 09:00 am
As I mentioned in my last post, “Pin It” on Pinterest & Drive Traffic to Your Site, including calls outs for Pinterest in your email campaigns can be a great way to draw attention and drive traffic to...
In the Next 10 Minutes: Fine Tune Your Unsubscribe Page to Retain Subscribers 27 Sep 2012 | 09:00 am
The holidays are just around the corner and now is a great time to evaluate your unsubscribe page and ensure it exhibits best practices. My prediction is this page is not something you spend a lot of...
Holiday Marketing Checklist: Tips for Planning for the Holidays 25 Sep 2012 | 09:00 am
Summer is over, Fall is in the air and Q4 is right around the corner. Are you prepared for your busiest season? Do you know where to start? Back in Q2, I wrote a post for easy planning tips for 2012 H...
Mid-Month Email Menagerie - September 2012 20 Sep 2012 | 09:00 am
Welcome to the September edition of the Mid-Month Email Menagerie containing the most attention grabbing or head scratching emails I have seen over the past few weeks. Two highlights are included for ...
Keys to Creating More Relevant Emails with 4 Simple Segmentation Tactics 18 Sep 2012 | 09:00 am
The Democratic and Republican National Conventions recently came to a close. Imagine if instead of having the Democrats attend the DNC and the Republicans attend the RNC they instead randomly assigned...
Pre-checked Opt-In Button: Deliverabilty Friend or Foe? 12 Sep 2012 | 09:00 am
Are you feeling pressure to grow your list...and to do it quickly? Many marketers are fielding that question and responding by pre-checking the opt-in box when site visitors are checking out or creati...
Email Marketing Trends for August 2012 6 Sep 2012 | 09:00 am
Nothing makes me think of Halloween and the Holidays more than August... wait... I mean back to school sales, end of summer clearance, and fall previews... You know what, they are all in there. Augu...
In the Next 10 Minutes: How to Test Email Marketing through Social Media 28 Aug 2012 | 01:33 am
It's no surprise that there are many parallels between email marketing and social media marketing. Earlier on the Bronto Blog, Kestrel Lemen wrote about How Email and Social Marketing are Similar: Six...
