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All Roads Lead To Vegas: AutoCon 2013 Edition 7 Aug 2013 | 06:02 pm
In my career in the automotive industry, I got involved in conferences fairly early. I’ve attended many conferences in my life as an Internet Director, as a vendor employee working a booth to helping ...
Did Google Just Hide Your Dealership’s Emails? 25 Jul 2013 | 09:23 pm
As you may or may not know, Google introduced a new feature to their web-based Gmail interface. Tabs. It’s like a non-spam spam filter. This is what it looks like: The idea is that it will help people...
Google+ Ditches Zagat Ratings, Returns to Consumer Friendly 5-Star Ratings 11 Jul 2013 | 05:41 pm
Google can’t seem to make up their minds. That being said, they sneakily introduced a change that I believe most businesses (and consumers) will welcome. In May of 2012, Google implemented their Zagat...
Facebook Hashtags and Personal Posts 17 Jun 2013 | 04:11 pm
A couple of days ago, I wrote an article about how dealerships (or any business, for that matter) can use hashtags in their social media posts to potentially increase exposure. The biggest question I ...
Facebook Hashtags and Dealership Page Marketing 14 Jun 2013 | 09:14 pm
As you probably heard, Facebook has integrated hashtags into their system. This provides another way in which your dealership has to get exposure for their Page. The old rules still apply, though. If ...
Why Not Paying Attention Is Costing You Money 20 May 2013 | 06:37 pm
It’s the last few days of the month and the store is either below the number of sales they should have or they’re close to hitting a unit goal for some stair-step money. The sales manager is pushing e...
Why No Social Media Vendors Exist In Automotive 13 May 2013 | 08:34 pm
Before you get all huffy (especially the social media vendors that may read this), I want to narrow my definition of “social media” for the purposes of this article down. Social media encompasses a lo...
Are You Being Cheated By Facebook Promoted Posts? 1 May 2013 | 05:47 pm
Let me start by saying that I’m a fan of Facebook’s Promoted Post feature in general. If your goal is to increase your Page exposure and reach not only more of your fans but penetrate their networks a...
The ‘Car Dealership Expose’ Book You’ve All Been Waiting For! 4 Apr 2013 | 05:32 pm
In the car business, just about every dealership has “that” employee. You know, the one that complains about everything. The one that’s never happy. The one most sales trainers, consultants and manage...
Twitter Tip: Why Do People Put Periods In Front of Tweets 1 Apr 2013 | 06:38 pm
In the past month or so, I’ve seen several people that are very socially active make a simple faux-paus in their tweeting that is restricting the audience of their tweets. After explaining the action ...
