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IT Marketing 18 Nov 2011 | 10:06 am
Information and Technology (or IT) based marketing addresses how to use information technology to learn about and market to individual customers. There are two important effects for marketing that I w...
Channel Marketing 17 Nov 2011 | 10:20 am
Channel marketing is the directing of promotional efforts at specific links or levels (distributor, wholesaler, retailer) in a channel of distribution. It's the method of getting your product into the...
Shopper Marketing 16 Nov 2011 | 09:23 am
Shopper marketing is where you understand how your target consumers behave as shoppers. You need to leverage this knowledge to the benefit of all stakeholders (brands, consumers, retailers, shoppers)....
Tourism Marketing 15 Nov 2011 | 11:56 am
Tourism is huge in so many countries. There are some countries that even depend on tourism as their source of income, so it's very useful to know how to promote tourism. Following, I will give you som...
Industrial Marketing 12 Nov 2011 | 07:56 am
Industrial marketing is the marketing of goods and services by one business to another. Industrial goods are those that an industry uses to produce an end product from one or more raw materials. Anoth...
Resources for Marketing 11 Nov 2011 | 08:30 am
There are so many resources and websites out there now that it's hard to figure out which ones can really help you. I'm going to give you a list of some great marketing resources you can take advantag...
Marketing Skills 10 Nov 2011 | 07:20 am
Many organizations are struggling to find the right people to ensure their success for their marketing efforts. Following, I will give you a few skills you should look for in future marketing employee...
Marketing Tactics 8 Nov 2011 | 10:33 am
We've touched on the subject of what some of the best ways are to market yourself and/or your business. I'm going to dig a little deeper into that and let you know what some of the most important tact...
Marketing Segmentation 4 Nov 2011 | 07:32 am
A market segment is a sub-set of a market. It's made up of people or organizations with one or more characteristics that make them demand similar products or services based on qualities of those produ...
Share Marketing 3 Nov 2011 | 07:12 am
Market share is the percentage of a proportion of the total available market or market segment that is being serviced by a company. It can be expressed as a company's sales revenue divided by the tota...
