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Index of the 2012 Presentations 4 Dec 2012 | 09:01 am
Index to the summaries of the Business of Software 2012 presentations. Kathy Sierra – Building the Minimum Badass User Jason Cohen – How data, statistics and numbers will make you do the wrong thing J...
Noam Wasserman – Understanding Founder’s Dilemmas 4 Dec 2012 | 08:45 am
This is a summary of Noam Wasserman‘s Business of Software 2012 presentation. Startup Failures Most startups fail. Let’s accept that. However, there are things we can learn about these failures that c...
Noah Kagan – Lovegasms 2 Dec 2012 | 08:40 am
This is a summary of Noah Kagan‘s Business of Software 2012 presentation. Rogue Marketing Strategies Contests Relevant location $0 partnerships Sponsor niche sites Free things/inbound marketing Build ...
Peter Bauer – Founding Principles vs. Scaling Principles 1 Dec 2012 | 05:42 am
This is a summary of Peter Bauer’s Business of Software 2012 presentation. Founding and scaling principles According to Peter, the four principles to a successful company are: Build something with fri...
Jason Cohen – How data, statistics and numbers will make you do the wrong thing 30 Nov 2012 | 01:34 am
This is a summary of Jason Cohen‘s Business of Software 2012 presentation. Metrics – You’re Doing it Wrong The way you’re approaching metrics in your business is wrong. How you’re using data is wrong,...
Creating An Instant Board Of Advisors 27 Nov 2012 | 12:21 am
This is a guest post by Brian Turchin. Brian is CEO/Founder of Cape Horn Strategies, a consultancy devoted to helping software CEOs create vibrant and flourishing businesses. Brian has helped dozens o...
Kathy Sierra – Building the Minimum Badass User 26 Nov 2012 | 11:51 pm
This is a summary of Kathy Sierra’s Business of Software 2012 presentation. Getting Customers It starts with “I’m going to start a startup.” Then your friend tells you you need to get funding first. “...
Business of Software videos and Business of Software 2013 date… 19 Nov 2012 | 08:15 pm
Hi folks, A quick update for you on two things that people seem to want to know about. Where are those videos of the talks from 2012? They are being processed – again – as there was a problem with the...
Adii Pienaar – A message of Hope 28 Oct 2012 | 08:48 am
This is a summary of Adii Pienaar‘s Business of Software 2012 presentation. The Beginning When Adii started WooThemes he didn’t have a whole lot of experience starting a business. And to complicate t...
Dharmesh Shah – Valuation, Competition, Porter’s Five Forces and Culture 28 Oct 2012 | 12:20 am
This is a summary of Dharmesh Shah‘s Business of Software 2012 presentation. Your Company Your company should be coming from a place of love. Zynga’s motto is “do evil.” It is one of the most evil pla...
