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AIDA for Pay Per Click 1 Dec 2012 | 01:56 am
A common concept taught in marketing classes around the world is AIDA, also referred to as the customer buying cycle. AIDA stands for: Awareness Interest Desire Action Customers go through these four ...
Facebook Finally Launching Conversion Tracking Tool 21 Nov 2012 | 05:42 pm
Facebook is finally launching one of the top requested services by social media marketers, a conversion measurement tool. Set to launch on Friday, the new conversion tool will allow Facebook advertise...
Top 3 Reasons Why Websites Dont Work 30 Oct 2012 | 06:18 pm
So you’ve spent a lot of time either building a website or paying a lot of money to have a web developer build you a site, but you sit and wait for visitors with no luck. You have a great … Continue r...
What the Heck is Klout? 23 Aug 2012 | 08:39 pm
Klout seems to be everywhere, most social media programs will display your Klout score on your home page. But, what the heck is Klout and why should you be concerned about your score? What is Klout? T...
Online Advertising Spending On The Rise [Infographic] 18 Aug 2012 | 03:55 am
Online advertising spending is on the rise, particularly for local businesses. As you can see on the infographic below, by 2016 over 52% of every dollar spent to acquire a new customer will be online....
8 Tips To Create An Awesome Email Marketing Campaign 11 Aug 2012 | 06:35 am
One of the most overlooked parts of an effective Internet marketing strategy is having an awesome email marketing campaign. Yes, plenty of people still use email as one of their main forms of communic...
Get Your Inbound Marketing Questions Answered 8 Aug 2012 | 11:48 pm
Do you have questions about inbound marketing, search engine optimization, or pay per click advertising? We’re announcing a new program which allows you to ask ANY question of our experts and get answ...
5 Tips For Writing Interesting Content When Your Business Is Boring 3 Aug 2012 | 11:38 pm
Writing and publishing fresh content is one of the most important responsibilities of owning a website. Not only is publishing new content important in building your brand, but it’s also very importa...
Top 7 SEO Terms You Should Know 2 Aug 2012 | 02:00 am
Communicating with existing and potential SEO clients often involves a lot of defining abbreviated terms related to SEO and Internet marketing. A typical question when I mention the word “SEO” is “Wh...
5 Tips for Writing SEO Friendly Content 30 Jul 2012 | 09:44 pm
With so many search engine algorithm changes over the last year or two, primarily with Google’s infamous Panda and Penguin updates, it is more important than ever that your website has good SEO conten...
