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Treat Different Site Visitors Differently 24 Aug 2013 | 02:28 am
When I used to do sales I would beat myself up about getting rejected. Then I started to keep track of how many people I talked to who were actual decision makers and realized I was mostly getting rej...
Diagnosing A Paid Search Strategy 15 Aug 2013 | 03:40 am
Paid Search strategies can vary widely. There is a different blend of direct response and branding that each company employs. How much does a company value educating new customers as opposed to gettin...
Paid Search Competitive Analysis Report Template (excel download) 9 Aug 2013 | 04:04 am
This template is a snapshot for a particular month. It doesn’t show trends or give you the context of growth/decline over time. You can pull the Auction Insights report out of AdWords from a campaign ...
Ecommerce Blog Dashboard (Excel Download) 1 Aug 2013 | 02:35 am
Many ecommerce sites have blogs as a means to drive traffic, help with SEO, drive new visits, engage with customers, make sales, increase credibility and more. All of the goals can fit into two silos:...
Making the Vaguest Marketing Objectives Measurable 26 Jul 2013 | 10:30 pm
Almost every marketing proposal and brief include one or more of the following meaningless goals: drive awareness and increase engagement. Of course we want to drive awareness and/or increase engagem...
A Web Analytics Measurement Model Strategy 22 Jun 2013 | 01:20 am
We no longer live in a world where only last-touch direct response metrics suffice. The web influences both online and offline sales, every customer surveys competing sites and brands, they spend more...
Online Marketing Moving Towards Passivity 14 Jun 2013 | 02:54 am
Online marketing has been positioned from the beginning as a much more interactive marketing medium than TV. As the web becomes more of a constant thing in our lives will our interactions with it beco...
Should You Pay For A Paid Search Bid Management Tool? 7 Jun 2013 | 08:34 pm
Bid management tools (Marin, Kenshoo, Acquisio, DoubleClick For Search) tout productivity, and increased efficiency but not without a hefty cost – charging 3% – 5% of spend. So is it worth it? Here ar...
Should You Pay For A Paid Search Bid Management Tool? 7 Jun 2013 | 08:34 pm
Bid management tools (Marin, Kenshoo, Acquisio, DoubleClick For Search) tout productivity, and increased efficiency but not without a hefty cost – charging 3% – 5% of spend. So is it worth it? Here ar...
Should Affiliates Bid On Your Brand Keywords? 28 May 2013 | 02:51 am
The only affiliates that really want to bid on your brand keywords are coupon sites – Slickdeals, Couponcabin, Retailmenot, etc. because discounts are incredible clickbait, and with the 30 day post-cl...
