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StumbleUpon Paid Discovery: Steps to Create First Campaign 18 Jul 2013 | 11:42 am
Unlike Social Media and Search, Stumble upon serves content based on your preference and interest, and as the word “Stumble” suggests, the service is for users who are interested in discovering conten...
New Gmail Inbox Tab – Threat to Email Marketing 18 Jul 2013 | 07:37 am
Gmail has revamped the look of its inbox with tab-based navigation. By default, the inbox is divided into three tabs: Primary, Social and Promotions. Primary: All personal emails from friends and fa....
Correlation vs Causation: Conversion Rate Optimization Tips 16 Jul 2013 | 01:41 pm
One statistical concept that Internet marketers often overlook is the difference between correlation and causation. Understanding the difference between the two will allow stakeholders to make a decis...
Google Content Experiments: Fixing Domain Validation Errors 15 Jul 2013 | 01:37 pm
When you set up your first Content Experiment, you might face a cookie domain name consistency error. This error is caused by using different domain name settings for Google Analytics and Content Expe...
Google AdWords Auction Insight Report – Tutorial 25 Jun 2013 | 11:56 am
Bidding relentlessly without getting any feedback on impression share and competition can be inefficient. To fix this problem, Google AdWords has introduced the Auction Insight Report. To access the ...
6 Content Metrics that Matter in Post-Penguin World 15 Jun 2013 | 04:29 pm
Google Algorithm has evolved over the past decade, and it has been evolving considerably in the past 3 years. The major changes from 2003 to 2010 was towards optimizing the results against sites and b...
Google Algorithm Evolution – Content Metrics More Important than SEO Metrics 15 Jun 2013 | 04:29 pm
Google Algorithm has evolved over the past decade, and it has been evolving considerably in the past 3 years. The major changes from 2003 to 2010 was towards optimizing the results against sites and b...
Goal and Hypothesis – Two Key Elements of Test 25 Apr 2013 | 03:27 pm
Before you decide and pick the testing tool, consensus should be reached on the goal(s) that you are trying to achieve. Preferably, have one major goal. How do you set a goal? 1) Duration Define the d...
Managing Transition from Informational to Transactional Queries 11 Mar 2013 | 03:57 pm
Google Adwords have enabled Businesses to attract clients with the intent of purchasing a product/service. But a large chunk of visits are still guided through Search Engines. This is because before t...
Two Key Performance Metrics for Content Creation & Marketing 9 Feb 2013 | 01:03 pm
Content Creation and Marketing is an integral part of Brand Building. Unlike PPC Ads, which has clearly defined performance metrics like Click Through and Conversion Rates, performance metric for Co...
