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How do I boost my click-through rate? 31 May 2012 | 06:31 am
There are two things you can do to improve click-through rates: Keep your readers engaged. Write compelling, engaging content that your clients are happy to receive and eager to open, with great call...
CakeMail & the EU Cookie Legislation 29 May 2012 | 04:18 am
New EU cookie legislation went into effect May 25, 2012 that requires all users to give websites their consent to install cookies and track user information. What is a cookie? A cookie is a small fi...
How to set your timezone 23 May 2012 | 05:42 am
Each reseller account can set their own default time zone, which will apply to the scheduling and delivery of every campaign that goes out. The default timezone for the administrator’s account sets th...
System Update: Archiving Campaigns 18 May 2012 | 01:45 am
Starting today, in order to improve overall performance, detailed campaign reports for delivered campaigns that are more than six months old will be automatically archived. Campaign overview reports w...
New Feature: Configure your DNS Settings 8 May 2012 | 06:01 am
In order to brand the tracking links and help maximize your clients’ deliverability, you will need to configure your DNS entries. This will allow your clients to send campaigns from your own domain. T...
New Feature: Validating a sender’s email address 1 May 2012 | 06:02 am
Because spammers often masquerade as legitimate senders (claiming that their emails are coming from a real company or person), receivers will often look to authentication as a way to verify if the sen...
CakeMail CakeTest: Perfectly Balanced Dulce de Leche Cupcake 27 Apr 2012 | 05:47 am
A pleasant nightshift for CakeMail: baking cupcakes at 10pm on a Wednesday so they’re ready for Thursday’s morning coffee. Tried a new recipe for the cake itself, as I had never used cornstarch in cak...
Template Coding: the importance of template size 25 Apr 2012 | 01:25 am
It’s always important to remember that coding an email template is not like coding a website – different rules apply. Unfortunately, email clients are not as advanced as one would hope they would be, ...
How we do product design at CakeMail 19 Apr 2012 | 02:48 am
Ideas In traditional workplaces, ideas that don’t come from the product manager are not typically taken into account. At CakeMail, we think differently. Anyone can come up with a good idea – and if i...
CakeMail Getting Started – Reseller Guide 17 Apr 2012 | 02:40 am
Last week we told you about our new CakeMail Getting Started User Guide - this week we have another treat for you, a new Getting Started Guide just for resellers! In this new guide, you will find det...
