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A Moveable Feast: 6 Hemingway quotes to stir up your Marketing Senses 27 Aug 2013 | 08:56 am
Virtually every writer who ever got to hold a pen has cultivated utmost respect for Ernest Hemingway. His experiences in World War II and his decadent view towards Western civilization has influenced ...
4 Email Marketing Gems – Born Out of Writing 1,000 Emails 26 Aug 2013 | 11:10 am
Justin Bridegan of MarketingSherpa shares 4 things he learned from writing a lot of email copy: Having written close to 1,000 emails for MarketingSherpa promoting our marketing products over the past...
Telemarketing is iPhone 5, Teleprospecting is Sony Xperia Z 23 Aug 2013 | 02:36 pm
Say what now? It’s an analogy, in case you were too shocked to notice, but it’s the kind of likening that‘s easily relatable, since everyone seems to go gaga over the latest trends in mobile technolo...
How To Get Your Appointment Setting Campaign Stand Out Better 22 Aug 2013 | 02:31 pm
If you think that you know everything about appointment setting, then you are probably right. You may have learned a lot during training, or probably during the time you have spent on the marketing fl...
Elementary, my dear Watson: The Sherlock Holmes methodology in social media marketing 21 Aug 2013 | 01:49 pm
He may be just a work of fiction, but the cultural and forensic influence of Sherlock Holmes is bigger than Big Ben itself. His eccentric personality and game-changing methods of detection has animate...
How To Coach Underperforming Employees 20 Aug 2013 | 11:00 am
When employees slow down in their work, your business operations will also slow down as well. We can blame that to a lot of factors, like slow sales cycles or non-delivery of important equipment, but ...
What is the best first move- cold calling or emailing? An argument settled 19 Aug 2013 | 11:26 am
It’s a brand new day in Telemarketing, and for starters, take into consideration the following case, one you might be scratching your head for in the near future: The scenario You’ve just been given...
Not The AdWords That You Used To Know 16 Aug 2013 | 03:54 pm
In the Smart Insights article, Google AdWords changes in 2013 – reviewing the opportunities and potential problems, Tara West outlines the changes with Google AdWords that you need to be aware of and ...
Marketing Terminologies crash course: What is Brand Equity? 16 Aug 2013 | 11:56 am
In April of 2013, a crime fiction novel entitled The Cuckoo’s Calling was published in the UK and eventually went its way to the US. The author’s name is Robert Galbraith. Critics were quickly impres...
Like a Rolling Stone: a Mick Jagger approach to Outbound Telemarketing 15 Aug 2013 | 12:48 pm
If someone talks about how those British blokes invaded America through rock and roll during the 60’s, you don’t just think about The Beatles – you also think about The Rolling Stones. The Stones wer...
