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OSN acquires Pehla Media & Entertainment ahead of rebrand launch 27 Aug 2013 | 02:32 pm
Dubai-based pay-TV broadcaster OSN has acquired Pehla Media & Entertainment to increase market presence and widen geographical reach for its brand. The deal, which was finalized last week for an undis...
PepsiCo – Cheetos 25 Aug 2013 | 12:49 pm
DDB Dubai has teamed up with director Ali Ali to create this new TV campaign for Cheetos. Project Cheetos Hits Client PepsiCo Agency DDB Dubai Executive creative director Firas Medrows Creative direct...
Boulos to take on CEO role at DDB Middle East 25 Aug 2013 | 12:26 pm
Hubert Boulos is to take over as the CEO of DDB Middle East on 1 October. The ad veteran will replace Ajay Shrikhande, who has been the agency’s CEO since early 2012, having joined DDB following the m...
BPG|Cohn & Wolfe wins Sony Mobile’s PR brief 25 Aug 2013 | 12:20 pm
Mobile phone company Sony Mobile Communications has handed its regional PR brief to BPG|Cohn & Wolfe. The appointment follows a competitive pitch, with the agency to handle Sony Mobile’s PR requiremen...
Havas Media wins Emirates’ global media account 22 Aug 2013 | 07:54 pm
Havas Media has won Emirates’ global media planning and buying account following a hotly contested review. The decision means the account, which is believed to be worth an estimated $150 million, is n...
Privacy and censorship 15 Aug 2013 | 01:04 pm
The balance of privacy to allow freedom of expression while limiting the dissemination of dangerous information is problematic. There is a fine line between public and private when it comes to the vir...
Bribery and corruption 15 Aug 2013 | 01:04 pm
The majority of people prefer to deny that corruption is present within the region’s advertising and media industry. But how prevalent is it, and can it be stamped out? Corruption is a touchy subject....
Records tumble at Cannes 15 Aug 2013 | 01:03 pm
Y&R Dubai and JWT Cairo struck gold in the south of France, whilst the region as a whole had its best Cannes Lions festival ever, bringing home 31 Lions. A week on the Promenade de la Croisette and al...
The gender divide 15 Aug 2013 | 01:02 pm
Why do so few women manage to make it into senior positions within agencies, despite the majority of advertising being directed at females? There is a scene in the film What Women Want where Mel Gibso...
An Arabic social experiment 15 Aug 2013 | 01:00 pm
Are Arabic social media platforms genuine competitors to the likes of Facebook, Twitter and YouTube or are they struggling to gain traction? The fast-changing world of social media might be crowded bu...
