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5 Key Preparation Steps in B2B Link Building Outreach 18 Feb 2013 | 08:00 pm
If you have ever been in an environment where sales and customer communication comes at you at a rapid pace (think call center, inside sales, etc) than you understand how important product or solution...
25 Questions To Ask When Executing B2B Content Marketing Campaigns 11 Feb 2013 | 07:03 pm
With the new year upon us, search engine marketers are focused on putting the foundation together for campaign execution throughout 2013. Central among the strategies meant to deliver B2B SEO results ...
How Link Building Management Will Change in 2013 & Beyond 4 Feb 2013 | 08:01 pm
We are experiencing a significant shift in the SEO landscape which started early last year and will continue to evolve. As search engines become more aggressive in dealing with links meant only to man...
3 Ways B2B SEOs Can Keep on Winning in 2013 31 Jan 2013 | 06:56 pm
With the New Year comes the temptation to wipe the slate clean and start fresh. However, New Year’s resolutions might imply that what you were doing last year was wrong. What about all the thing B2B S...
How To Build A Better SEO Strategy In 2013 14 Jan 2013 | 09:39 pm
It’s the last week of 2012. If you’re reading this column, you are forsaking at least a bit of much needed rest for some serious B2B SEO planning in 2013. For me, the few days ahead are about research...
3 “Big” Web Enhancements SEO’s Should Budget For In 2013 7 Jan 2013 | 09:36 pm
With the Thanksgiving holiday behind us, B2B marketers must now focus on wrapping up 2012 and preparing projections and budgets for the upcoming year. A common theme we have seen with our clients is t...
Our Favorite Internet Marketing Blog Posts of 2012 31 Dec 2012 | 09:44 pm
For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. I’m happy to say we won more than we lost and learned from the opportunities missed...
5 Ways to Improve SEO Conversion Rates & Benchmarking Data 4 Dec 2012 | 06:48 pm
In late October MarketingSherpa published a chart from their 2012 Website Optimization Benchmark Report, highlighting average conversion rates broken down by industry. B2B search marketers certainly ...
Google Encrypted Search: Measuring the Impact One Year Later 27 Nov 2012 | 07:48 am
Last week, KoMarketing Associates covered a study released by Optify, which revealed that organic search terms returning “not provided” keyword results have risen to 39 percent; this change represents...
6 Underrated Content Marketing Assets For B2B SEO 19 Nov 2012 | 07:53 pm
One of the biggest obstacles to B2B search engine optimization is developing new content marketing assets for targeting important keywords and acquiring link assets. While our organization has seen th...
