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Behind the Scenes Part 2: Scratchboard Video 20 Aug 2013 | 09:00 pm
At Room 214, we love to experiment with new forms of video scribes. Our last test, the chalk scribe, was a huge success. Emboldened by that project, we wanted to see what a Scratchboard Scribe would l...
Behind the Scenes Part 1: Scratchboard Video 14 Aug 2013 | 01:36 am
I distinctly remember being scolded by my kindergarten teacher for making such a mess. I’d take a piece of paper and cover it in strips and blocks of color. Then I’d cover that with a thick layer of b...
The Guide To Great Social Media Photos 1 Aug 2013 | 10:55 pm
As social networks evolve, photos remain the most important and engaging pieces of content. The impact of photos on social media continues to rise, and we’ve begun to learn what about photography gets...
The Five Most Engaging Fashion Brands 27 Jul 2013 | 02:21 am
It’s a special honor to be able to claim yourself as one of the most engaging amongst a crowd of the most-loved brands in the world. We combined a sum of each brand’s average per-post engagement rates...
Pinterest Essentials In 15 Slides 13 Jul 2013 | 01:28 am
Exploring new social networks is considered a luxury for anyone who doesn’t have an entire team dedicated to community management. Sure, everyone would like to have the time to dive into Pinterest and...
The World’s Top 50 Fashion Brands in Social Media 9 Jul 2013 | 04:56 am
This month we’re extremely excited to partner with our friends at InfiniGraph to bring you the first in a four part series of in-depth social media reports on the fashion industry. In an industry full...
Google+ Essentials In 10 Slides 3 Jul 2013 | 04:27 am
Google+ is the oft ignored child of social media managers everywhere. We get it, resources are limited and you want to focus your hours on the glamour networks. Totally understandable. However, now t...
The Marketing Potential Of Facebook Hashtags 26 Jun 2013 | 09:00 pm
After much speculation, Facebook finally announced this week that hashtags are being slowly rolled on Facebook. This is sure to make for a very different experience not only for users, but also for ma...
Big Changes In Social Media 22 Jun 2013 | 02:15 am
The past week has been a hotbed for updates to social media platforms. Facebook, Instagram, Twitter, and Google+ all released updates to their existing platforms ranging from advertising, to insights,...
Getting to Know Twitter Analytics 21 Jun 2013 | 09:00 pm
Leading social media giant Twitter just recently announced (with a whisper) their move to open up Twitter Analytics to the public. Previously, the service had only been available to its…
