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Chipotle’s Twitter Stunt Blows Up With 4,000 Extra Followers, Garners Mixed Reviews 1 Aug 2013 | 11:58 pm
Popular burrito chain Chipotle Mexican Grill baffled and amazed on Sunday, July 21st, pulling off what appeared to be a clever (or not-so-clever) marketing ploy by using an interesting approach via Tw...
Ford Motor Company Handles Online Crisis with Aplomb 27 Mar 2013 | 12:58 am
While this isn’t exactly the typical case study you’d find here (yet), it’s timely and holds a good lesson for anyone managing a brand online. Over this past weekend (March 23rd and 24th) a creative a...
Digitally Competent Beverages Drive Sales 18 Mar 2013 | 11:36 pm
Heineken is winning the digital war for eyeballs, engaged consumers and sales, according to think tank L2. Social media is evolving, and in order to keep up, brands must work to stay one step ahead of...
Filmmaker Uses Social Media to Compete with Multimillion Dollar Hollywood Films 6 Mar 2013 | 02:09 am
The world stood still and watched with horror as 15 year old Pakistani education activist, Malaya Yousafzai, was rushed to a British hospital after an assassination attempt by the Taliban. What does t...
Nike Stole The Olympics from Adidas 27 Feb 2013 | 12:38 am
London’s Summer 2012 Olympics embraced social media more so than any other Games before it (even Vancouver’s Winter Olympics which was where the social media movement surrounding the Olympic Games beg...
Lowe’s Sees Dramatic Increase in Followers 20 Feb 2013 | 07:51 am
Pinterest is on the lips of every company with beautiful or creative products. When Lowe’s was faced with the desire to engage their one million Facebook fans on their Pinterest boards, they went to w...
The Gap Is Using Postagram To Build Loyalty 26 Nov 2012 | 03:46 am
By Mark A Carbone, Co-Editor The Gap is giving it’s Facebook fans an easy way to convert any photo from their profile into a printable postcard ready to send to their friends and family during the 201...
7 Successful Social Media Campaigns From KLM Airlines 2 Sep 2012 | 08:26 am
By Mark A Carbone, Co-Editor One of the largest airlines in the world, KLM Royal Dutch Airlines, is also considered one of the best in converting “Likes” into paying customers. Part of their marketin...
7 Successful Social Media Campaigns From KLM Airlines 2 Sep 2012 | 08:26 am
By Mark A Carbone, Co-Editor One of the largest airlines in the world, KLM Royal Dutch Airlines, is also considered one of the best in converting “Likes” into paying customers. Part of their marketin...
Blog’s Opt-In Rate Jumps By 400% 7 Aug 2012 | 06:15 pm
By Mark A Carbone, Co-Editor AWeber Communications, an email marketing firm, wanted to increase subscribers to their blog by optimizing their landing page through A/B Testing. They focused on stronge...
