Cashcow - cashcow.in
General Information:
Latest News:
ICICI Bank’s TVC Says Less is More 31 Oct 2012 | 01:55 pm
Financial advertising on television is no cake walk — So much information, and only 30 seconds to deliver it all. How do companies work their way around this? Well, we’ve seen some ads which flash dis...
Barclaycard Mercury Music Prize Lets Fans Voice Their Support 30 Oct 2012 | 10:40 pm
Recently, we spoke about how banking and financial services firms can make the most of their sponsorship of major sporting events. This week, we have an example of how a company does that in another f...
Max Bupa Walks the Walk! 29 Oct 2012 | 05:46 pm
One of the biggest blows to customer confidence is when brands using inspiring themes in their advertisements, but prove to be just the opposite. Let’s take, for example, the sportswear brand Nike, wh...
Banks Gear Up for Windows 8 29 Oct 2012 | 01:28 am
Everyone’s talking about the latest iOS and Android offerings, be it the iPad Mini or the classic iPhone vs Galaxy s3 debate. The competition between Apple and Samsung is intense, with both companies ...
Edelweiss’ Facebook Page — Going Beyond ‘Likes’ 28 Oct 2012 | 09:52 am
These days, nearly every company has a social media presence — and why not? It’s an effective and inexpensive way to reach out to your fans. But not all companies directly cater to individuals. There ...
Financial Companies Going the Sports Route 23 Oct 2012 | 01:27 pm
Bollywood and cricket are without a doubt the two biggest religions of India. We’ll talk about Bollywood another time — this article is all about using cricket as a medium to promote banking and finan...
Banks Recycle Old Ideas for New Campaigns 22 Oct 2012 | 12:06 am
Think about print advertisements you’ve seen for banks or financial services companies. Images of happy families, couples and children come to mind, don’t they? We’ve said time and again on this blog ...
Banks Adopt a New ‘Game’ Plan 18 Oct 2012 | 04:42 pm
Of late, a lot of you may have noticed companies posting ‘offers’ on Facebook. These offers can be claimed simply by clicking on the ‘Get Offer’ button. It’s as easy as liking a picture! Following the...
Befriending PayPal 16 Oct 2012 | 12:49 pm
Not too long ago, online shopping shrouded with scepticism. What if the products arrived in the mail, shattered into tiny pieces? That, coupled with the already taboo credit card, made online shopping...
Think Before You Tweet! 11 Oct 2012 | 11:10 am
Social media has tremendously increased accessibility to information, people, and even companies. Want to catch up with a long-lost friend? Just look him up on Facebook. Keeping up with the latest gos...
