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Rename the Hyperloop: A PopNamer.com Name Game 27 Aug 2013 | 02:03 am
CEO of Tesla Motors, Elon Musk, is all over the news these days—and for good reason, because he’s transforming transportation. If he isn’t creating automobiles of aching beauty or trying to send peop...
The Flavor of Boring: Vanilla Air Name Review 22 Aug 2013 | 05:29 am
This just in: All Nippon Airways (ANA), one of Japan’s largest airlines, has announced the renaming of its budget carrier as Vanilla Air. That’s right, Vanilla Air. Now granted Vanilla Air may not be ...
Guest Post at Marketing Profs: The 6 Biggest Naming Mistakes 20 Aug 2013 | 12:17 am
This guest post originally appeared at MarketingProfs. Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map, generate buzz, and spark inter....
Brand Morphology: How Breakfast Cereal Got Its O 15 Aug 2013 | 10:07 pm
Brand names are part of the language. As such, they are living, growing, evolving things. Language changes over time, with new words arising and meanings shifting. Brand names, as part of the language...
Avoiding Awkward Asian Names: Naming Tips for Hyphenated Americans 12 Aug 2013 | 09:46 pm
Several people have asked me, “Hey, have you read that novel with Eunice Park as one of the main characters?” And yes, while it’s strange to see my name in a post-apocalyptic satire, my name is kind o...
Rename Poop Transplants—A PopNamer.com Name Game 6 Aug 2013 | 11:40 pm
As basic and universal as it is, something about poop makes us squeamish. And we get it: it’s of unpredictable quantity and quality and unquestionably dirty. For as long we could remember, poo taboos ...
Taking the High Road: The Hightail Name Review 6 Aug 2013 | 06:14 pm
We often talk about how our naming consultancy deliberately chose not to brand ourselves using a name that incorporated the word “name.” We knew that our industry was awash with those kinds of names, ...
Going With the Flow: The Hello Flo Name Review 1 Aug 2013 | 10:54 pm
Given our culture’s ambivalence towards female sexuality, creating brand names for menstrual products poses a conundrum for U.S. marketers, provoking either squeamishness or bravado. Witness some of t...
Gawker’s ValleyWag Picks Up On -ly Names 30 Jul 2013 | 09:44 pm
A few days ago we blogged the piece in The Atlantic Wire about startup names, in which I was quoted. That piece, and a similar one in the Wall Street Journal, then got picked up in the ValleyWag secti...
CW’s Laurel Sutton Quoted in The Atlantic on Goofi.ly Named Start-Ups 19 Jul 2013 | 12:41 am
In response to a recent Wall Street Journal article on the explosion of “quirky” made-up startup names prompted by the scarcity of domains, The Atlantic’s Rebecca Greenfield writes on the pitfalls of ...
