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DEATH OF PRINT OR RISE IN ITS STRATEGIC USE? 27 Aug 2013 | 08:02 pm
by Nancy Drapeau, PRC CEIR Research Director I confess to using an overly-coined phrase, ‘The death of’ in my attempt to grab your attention for the topic of this blog. It has been used frequently to...
Shipping, Transportation and Material Handling: Cost Saving Tips (Guru Report) 23 Aug 2013 | 02:38 am
by Jennifer Rivera, Content Manager, CEIR No matter what state the economy is in, it is always great to know about cost-saving opportunities. This CEIR Guru Report gives tremendous insight into ship...
CEIR M&A 21 Aug 2013 | 01:24 am
by Doug Ducate, CEM, CMP President and CEO CEIR The M&A activity in the media space where exhibitions live has been very active recently signaling renewed faith in the long-term viability of the indu...
Exhibition Organizers and Brand Marketers – Benchmark Your Digital Playbook with Industry-Wide Trends 13 Aug 2013 | 07:08 pm
By Nancy Drapeau, PRC Research Director This year’s opening session at the IAEE Midyear Meeting gave attendees the first glimpse of the newly released study, the Digital Playbook, and it is now it is...
CEIR Predict – Offering a Crystal Ball to Help Exhibition Senior Executives Succeed 6 Aug 2013 | 07:40 pm
by David Audrain, CEM President & CEO Clarion Events North America, Inc One of the hardest responsibilities we have in the exhibition business is predicting the future. We constantly have to for...
City Talk at the CEIR Predict Conference – What will the Mayors say? 31 Jul 2013 | 01:50 am
by Cathy Breden, CAE, CMP, CEIR Executive Director With just six weeks to go until the annual CEIR Predict Conference, on the 12 September at the Waldorf Astoria in New York City, the Program Commit....
Bringing Products to Life – Unique Value of Face-to-Face Marketing at Exhibitions 25 Jul 2013 | 12:05 am
by Nancy Drapeau, PRC Research Director In What Attendees Want from Trade Exhibitions, CEIR found that one of the biggest categories of needs attendees bring to an exhibition is a variety of shopping...
EXHIBITIONS ARE COST-EFFECTIVE FOR FACE-TO-FACE MARKETING WITH PROSPECTS 19 Jul 2013 | 08:43 pm
by Nancy Drapeau, PRC Research Director CEIR research consistently identifies sales lead generation, collecting new leads, as a top-ranked, important objective for exhibiting. Why is this so? It’s c...
All Generational Research is Not Created Equal – Caution Advised 16 Jul 2013 | 11:51 pm
By Chuck Underwood, Founder and President of The Generational Imperative Generational business strategy has emerged in the past decade as a powerful business tool. This is the good news. Because i....
2013 CEIR Predict – An UNpredictable Experience Designed for and by Industry Leaders 11 Jul 2013 | 09:44 pm
By Bob Priest-Heck, Chief Sales Officer, FREEMAN As the producers of exhibitions and live events, we know the most precious commodity participants invest is not the cost of registration, travel and a...
