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Ode to Kenshoo 19 Jun 2013 | 10:21 pm
Working as a SEM specialist this past year, I have had the pleasure of managing my accounts through a platform called Kenshoo. It wasn’t always this way, as I originally worked on another platform (Pl...
What’s the Bing it On Challenge? I’ll Just Google it 31 May 2013 | 01:49 am
How many times have you heard someone say “I don’t know, I’ll Google it” or maybe it’s something you say. I know I do. So when I saw Bing challenge users to try Bing and Google side by side in a bli...
Removing Hyperlinks 13 Feb 2013 | 09:11 pm
Whether you use Microsoft Excel for work, keeping track of bills, or simply preparing for Fantasy Football, chances are you have run into those pesky hyperlinks. This is especially true for those of u...
Navigating Social Media Policy In The Unchartered Digital Era 19 May 2012 | 05:49 am
While there is little debate over the impact of social media on businesses from a new customer acquisition, branding or revenue source perspective, its impact on corporate policy remains unseen. My c...
Google’s Improved Match Types 18 May 2012 | 06:40 am
As a search marketer, one of the most important (and sometimes daunting) tasks is making sure you have a relevant list of keywords for your advertising campaign. This task not only includes deciding w...
Having Trouble Determining the Length of Your Ad Copy? 8 May 2012 | 02:09 am
Writing ad copy can be a challenge given the limitations in copy length of both Google and Bing. For Google, you get 25 characters for the Headline and 35 characters each for Description Lines 1 & 2....
Tips, Tricks & Tildes 28 Apr 2012 | 07:21 am
Have you ever been working through your excel sheet and just wanted to do a find and replace of a question mark or even a star? If you are like me, you were probably pretty frustrated when you found o...
Google’s Revenue Report Indicates Paid Search Ad Prevalence 17 Apr 2012 | 02:22 am
Google revenues rose 24 percent to $10.65 billion, up from last year’s $8.58 billion in Q1 of this year, which beat analyst projections. Revenue growth was aided by a 39% increase in paid clicks, even...
Google’s +1 Button Adds A Personal Touch to Relevancy 17 Jun 2011 | 08:09 am
By Nastassia Czarnec I’m sure by now you are very familiar with the infamous “Like” button on Facebook. We all do it. You see something that interests you, maybe a friends post, a video, or an ad for...
Royal Wedding Trumps Search: An Hour By Hour Royal Search Update 29 Apr 2011 | 09:02 pm
I, like many of you, have been captivated by the pomp and circumstance swirling around the upcoming royal I do’s. I awake feverishly each morning, craving my daily dose of royal updates on the Today ...
