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Buzz Monitoring: How Did The Obama-Romney Social Media Race Look Like? 9 Nov 2012 | 06:36 pm
A few days after Obama was announced reelected, we dived into social media monitoring software to pull some insights for the past 30 days. Back in 2008, President Obama's digital campaign became one ...
The Stream Economy (Or Why Your Company Needs To Be In Social Media) 18 Jul 2012 | 09:26 pm
Thousands of brands and companies have embraced social media already. However the vast majority haven’t adopted it yet. You can already see this question in the air, coming especially from the C suit:...
The Social Media Race Companies Can’t and Can Win 20 Jun 2012 | 05:19 pm
It has been a few years since social media became popular. I wouldn’t say mainstream since a huge number of companies haven’t gotten started yet. Another good portion have recently acknowledged its ...
Business Opportunity Missed: No Photos Or Videos Please! 15 May 2012 | 08:02 pm
This is the kind of situation that you will more likely encounter while being on holidays. It’s a very popular rule that many businesses (big and small) keep nowadays. Why do you think they still do ...
Brand Monitoring: The Tipp-Ex Campaign Is Back But Was It Successful? 21 Apr 2012 | 12:53 am
Last Thursday, Tipp-Ex (a BIC product) launched once again their interactive campaign with the funny bear: “In the first season, viewers were invited to white and rewrite the story… For the second se...
Global Companies And The Opportunity Behind “Local” 30 Mar 2012 | 01:04 am
I recently went to Oman with my family in-law. It was a fantastic experience. We drove across the country and explored its scenery and culture. Despite how different life is in this angle of the plan...
How To Waste Your Time On LinkedIn 13 Mar 2012 | 09:50 pm
I receive about five undesired LinkedIn messages every month. I got this one a few days ago that seemed to have a bit more work than the average. I felt bad for the person sending this message. He or ...
Social Media Buzz Monitoring: The Oscars 2012 1 Mar 2012 | 12:43 am
Last Sunday, February 26th, The Oscars’ ceremony was celebrated once again. A type of event that generates a lot of conversations around the world so we thought it would be interesting to share with y...
6 Social Media Tips For Network Managers 17 Feb 2012 | 02:47 am
When some professionals ask me for tips and advise, they usually focus on the very social media platforms. They are looking for tricks on how to better use Twitter, Facebook, LinkedIn, etc. As soon as...
6 Creative Online Calls To Action For Your B2B Documents 3 Feb 2012 | 12:10 am
Very often we send or receive all kinds of different documents online and offline, such as proposals, branded presentations, training packets, etc. All those papers have a purpose. We would like peopl...
