Chasnote - chasnote.com - ChasNote
General Information:
Latest News:
Facebook Ads, Now With Better Photos 23 Aug 2013 | 09:40 pm
Tweet Yesterday Facebook announced on its blog a new deal with Shutterstock that will give its advertisers access to millions of stock photos for use in Facebook ads. If that means I’ll never see Lar...
Monocle’s Bizarre Piece of North American Marketingism 30 Jul 2013 | 10:35 pm
Tweet In conversation with Digiday, Monocle editor in chief Tyler Brule expressed his distaste for the term native advertising. It’s a “bizarre, North American piece of marketingism,” he said. Meanwh...
Can Ad Targeting Ever Be Too Good? 24 Jul 2013 | 08:47 pm
Tweet The CW is working with in-image ad network Gum Gum to place ads for the TV network’s upcoming series, “Reign,” at the bottom of mom-and-royal-baby photos of Kate Middleton. Very well targeted, ...
The Advertising and PR Industries Are Ready to Rumble 23 Jul 2013 | 07:09 pm
Tweet The driving motivation, according to Lewis DVorkin in his latest Inside Forbes post, for the explosive growth in native advertising: The $10 billion digital display advertising business is cle...
McDonalds Shows How They Make Burgers Look Better In Ads Than In Real Life 20 Jul 2013 | 07:56 pm
Tweet Last year McDonalds Canada launched Our Food, Your Questions (more here), a site that invites questions from consumers, and answers even the tough ones like “Why does your food look different i...
European Golf Tour: Rory vs The Robot 3 Jul 2013 | 12:14 am
Tweet When a former staff writer for Adweek (Charlie Warzel) shares your latest commercial with his Twitter followers and tells them, “I don’t even know if this is an ad, but it’s just wonderful,” it...
The United Brands of America 26 Jun 2013 | 08:23 pm
Tweet A map of America with each state represented by its most famous brand. I don’t know who counted the votes here, and I’m surprised by a few picks: Caterpillar over McDonalds in Illinois, Wendy’s...
Let’s Not Blame It All on Programmatic Buying 21 Jun 2013 | 01:06 am
Tweet In an interview this week with PaidContent, NY Times’ VP of advertising Todd Haskell gave a tour the media company’s Idea Lab, the special-ops team tasked with inventing better digital advertisi...
Internet Advertising Is Peaking 13 Jun 2013 | 04:44 am
TweeteMarketer predicts that spending on desktop ad banners will peak in 2014 at $39.35 billion, and then will slide south in subsequent years as digital ad dollars move to mobile. By 2017 ad spending...
Ads Made To Be Censored 6 Jun 2013 | 03:25 am
TweetIf you believe the latest commercial from Philips Norelco, better grooming will make you want to get busy with yourself, in that way a carnal bunny rabbit would. In order to get media outlets to ...
