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How Coke Won the Cola Wars 14 Aug 2013 | 12:02 am
Matthew Yglesias (Chicago Tribune-Digital Plus) Pepsi is a quintessential example of a “challenger brand” that’s seeking an edge against a dominant, iconic firm. Marketing has often emphasized the id...
Most Advertising Doesn’t Work. Here’s Something That Does 13 Aug 2013 | 11:51 pm
Rob Asghar (Forbes) Before this author shares Dr. Tait Martin’s prescription for getting people to take action, he pauses to reflect on what a waste of time and money most traditional forms of advert...
Off-Color Wordplay From Kraft, Part of a Big Marketing Blitz 13 Aug 2013 | 11:35 pm
Stuart Elliott (NYT) The Kraft campaign for its new line of nine meal-starters is indicative of how ads from mainstream marketers are loosening up—or becoming crass and crude, depending on your persp...
Nissan’s Annual Marketing Event Drives $100 Million in Business 13 Aug 2013 | 01:32 am
For the last six years, Nissan North America, and its partner agency The Marketing Store Worldwide, have carefully polished Nissan’s largest service promotional marketing event of the year to continua...
J.C. Penney: We’ve Got Marketing But What Will We Sell? 9 Aug 2013 | 12:05 am
Walter Loeb (Forbes) J.C. Penney has hired a new Chief Marketing officer, just in time to wrap up the Back to School season and prepare for the Holidays. Debra Berman joins the senior executive rank...
8 Of The Best Influencer Marketing Campaigns From 8 Hot Agencies 8 Aug 2013 | 11:57 pm
Mark Fidelman(Forbes) This author went straight to a number of agencies he respects to get their take on influencer marketing, and hear a sampling of recent success stories. Each has conducted a numb...
7 Ways to Get More Email Opt-ins and Subscribers 8 Aug 2013 | 11:43 pm
Michael Zipursky (Unbounce) Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up...
The A-to-Z Guide to Link Building 8 Aug 2013 | 11:38 pm
Julie Joyce (Search Engine Watch) If you’re relatively new to the world of search marketing and link building in particular, this comprehensive A-to-Z guide will help. It covers everything from bait ...
Facebook News Feed Gets an Update, Gives New Life to Older Stories 8 Aug 2013 | 11:33 pm
(Facebook for Business) Facebook recently updated its News Feed algorithm to give older, unseen stories that get enough engagement a second shot at visibility. According to the social network, before...
Lead Scoring. It’s Not Voodoo Marketing Anymore. 8 Aug 2013 | 10:06 pm
Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use thi...
