Chiefmartec - chiefmartec.com - Chief Marketing Technologist
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How ReadyTalk successfully adopted agile marketing 22 Aug 2013 | 04:42 pm
As the clockspeed of marketing continues to accelerate, more and more marketers are exploring agile marketing — the application of agile management techniques in the marketing department — as a way to...
3 important lessons for marketers from Google’s CIO 21 Aug 2013 | 07:50 pm
You can imagine that being the CIO at Google could be a pretty tough gig. The whole company is teeming with super smart engineers. A large number of them are under 30 millennials who are famously opi...
When a marketing technologist is also the CMO 19 Aug 2013 | 04:12 pm
There are generally two audiences for my blog: (1) CMOs and marketing executives, who want to understand how technology fits into the bigger marketing picture; and (2) marketing technologists, who kno...
Marketing and technology changes continue to accelerate 13 Aug 2013 | 09:39 pm
If there’s one overarching takeaway from a recent survey of B2B marketing executives, it’s the one at the top of the chart above: 96% agree that the pace of change in technology and marketing will con...
Beyond the technology, the art of customer experience 7 Aug 2013 | 05:07 pm
In the upper right of Gartner’s latest magic quadrant analysis of web content management (WCM) providers — in the top of the “leaders” quadrant — there are three companies: Adobe, SDL, and Sitecore. I...
Most marketing automation is really experience design 29 Jul 2013 | 09:15 pm
If you were going to pick a representative image of marketing automation, it would surely be one of these flow-like diagrams: If a customer visits this page, then send this email — if they’re a quali...
Memo to Microsoft: Marketing. Marketing. Marketing. 23 Jul 2013 | 06:03 pm
Dear Steve Ballmer — I have three words for you. Marketing. Marketing. Marketing. No, not Microsoft’s own marketing — although that’s a related topic. The “marketing” that Microsoft must urgently pay...
A vision of marketing orchestration beyond automation 22 Jul 2013 | 03:45 pm
Southwest Airlines. Whole Foods. Lego. Dollar Rent-a-Car. Under Armor. These are all great brands. And behind every great brand these days, it’s worth asking — if you’re a marketing technologist — wha...
Robots vs. marketers: the algorithmic marketing matrix 18 Jul 2013 | 09:01 pm
Last week, Bank of America suffered brand damage with an automated social media bot. Their intent was good: to automatically detect tweets that mentioned the bank and reach out with an invitation to h...
Marketing technology point solutions can be pure gold 16 Jul 2013 | 02:10 am
There is a myth that implementing a marketing technology point solution is a bad idea. Like giving your significant other a bathroom scale as a birthday present is a bad idea. First aid kit sold separ...
