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Finding and Honing Your ZMOT 10 May 2013 | 04:00 am
“We don’t know where our first impressions come from or precisely what they mean, so we don’t always appreciate their fragility.” -Malcolm Gladwell Google promoted Zero Moment of Truth and it has been...
Three Marketo Tricks to Make Life Easier 1 May 2013 | 09:48 pm
Its the tactical details that make marketing automation brilliant Marketing automation tools are a life saver for enterprise marketers. They allow us to project a level of competence and value not pos...
Social Media Versus Traditional Call Centers 16 Apr 2013 | 01:31 am
“The single biggest problem in communication is the illusion that it has taken place.” – George Bernard Shaw Back in the 90s it became apparent that offshore call centers were the way to go for Level ...
Of cigarettes, cell phones and Don Draper 5 Apr 2013 | 06:02 am
“You’re happy with fifty percent? You’re on top and you don’t have enough. You’re happy because you’re successful, for now. But what is happiness, it’s a moment before you need more happiness. I won’t...
The value of online communities for small businesses 26 Mar 2013 | 02:00 am
Listen, Engage, Reward, Tempt, Propose – Build with a purpose Humans are social animals, and that hasn’t changed in 10,000 years. The rise of the internet has only accelerated this norm, we evolved in...
The rise of information in the information technology age for enterprise marketers 20 Feb 2013 | 11:25 pm
When in Rome, wear the toga, converse in Latin and curse the barbarians; but don’t rush to forget everything you learned before entering the city gates I have always had strange fascination with Moore...
Rethinking the Value Proposition of Tradeshows for Enterprise Marketers 4 Feb 2013 | 11:10 pm
“The intelligence of that creature known as a crowd is the square root of the number of people in it.” ― Terry Pratchett Tradeshows use to be the central piece of the marketing mix for budget and ener...
Putting Flash content on iOS in the Cheap and Quick 18 Jan 2013 | 09:16 am
“Do not try and bend the spoon. That’s impossible. Instead… only try to realize the truth….that it is not the spoon that bends” -Spoon Boy, Matrix First, let me rant and pontificate a bit: With the m...
Challenges of Dynamic Keyword Management in B2B Paid Search 24 Sep 2012 | 05:10 am
Choose, Divide, Group —- A Principled Approach to PPC Paid search on the Google search platform is one of the most cost-effective and essential marketing strategies for lead generation and much more. ...
Marketing Lists and Office Plants 27 Jun 2012 | 02:48 pm
“Just like bonsai choose own way grow because root strong you choose own way do karate same reason.” – Mr. Miyagi The lifeblood of a marketing department is its lists and databases. The nurturing, gro...
