Factor 4 – Optimization: Is attribution data being used for optimization? 12 Feb 2013 | 01:48 am

This series has explored the factors for successful adoption of an attribution program: Factor 1 – Expectations, Factor 2 – Goals, Factor 3 – Reporting.  And now for the conclusion of the real-life st...

4 Factors for Successful Adoption of an Attribution Program: Factor 3 – Reporting 8 Feb 2013 | 11:43 pm

Digital Marketing Attribution, the practice of tracking and allocating credit back to each of the marketing touch-points leading up to a conversion, is growing in importance. While most marketers are ...

4 Factors for Successful Adoption of an Attribution Program: Factor 2 – Goals 6 Feb 2013 | 08:59 pm

In our last installment, our fictional friends “Set it & Forget it, Co.” and “Adoption, Inc.” were seeing mixed results in the adoption of their attribution programs. Set it & Forget it was struggling...

4 Factors for Successful Adoption of an Attribution Program: Factor 1 – Expectations 2 Feb 2013 | 01:46 am

As customers continue to become more savvy online, the likelihood of them interacting with multiple marketing activities prior to their purchase is increasing. And as a result, more marketers are rely...

Econsultancy Marketing Attribution Management Buyer’s Guide 2013 8 Nov 2012 | 01:52 am

ClearSaleing, the industry-leading marketing analytics and attribution platform, has been included in Econsultancy’s second annual Attribution Management Buyer’s Guide, released October 31, 2012. The ...

Forrester Report 2012 26 Oct 2012 | 10:40 pm

Forrester Research Report: The Purchase Path of Online Buyers in 2012 16 Oct 2012 | 07:24 am

Forrester Research Report: The Purchase Path of Online Buyers in 2012 For a second consecutive year, Forrester Research has partnered with GSI Commerce and its digital agency, True Action, to analyze ...

ClearSaleing Optics 30 Aug 2012 | 03:30 am

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The ClearSaleing Method 30 Aug 2012 | 03:27 am

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About ClearSaleing 30 Aug 2012 | 03:25 am

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