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Remarketing With Google Analytics: 5 Simple Recipes to Get You Started 27 Aug 2013 | 03:00 am
We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve conversion rates.
SVG Media Aims to Demystify Digital Ecosystem in India 26 Aug 2013 | 06:21 pm
SVG Media group has created its version of India's digital ad tech landscape to capture a slice of the digital pie from brand marketers in the country.
Screened Out 26 Aug 2013 | 03:00 am
Is multi-screening the new buzzword? A few tips to get you started.
Digital Marketing in China: Interesting Times 23 Aug 2013 | 03:00 am
Cultural differences have more importance for brands with a long-term plan in China and understanding these differences will generate the next successful marketing innovations and tools.
Mobile Trends in China and Opportunities for Brands 22 Aug 2013 | 03:00 am
Let's take a look at some recent stats first.
Advice to All Marketers: This One Simple Truth Will Help Get You Promoted 21 Aug 2013 | 03:00 am
I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing field of guesswork that wastes both time and money...
Most Facebook Users Access Top Social Network via Mobile 20 Aug 2013 | 06:25 pm
Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices.
Search in China - How Baidu Is Different From Google 20 Aug 2013 | 03:00 am
Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google.
Coca-Cola's Opener App Gets Teens Excited About TV Ad 19 Aug 2013 | 05:52 pm
Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout.
5 Tips to Build an Engaging Mobile Video Ad Campaign 19 Aug 2013 | 03:00 am
First, let's examine where, what, and how mobile consumers behave today.
