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Taking Forever to Build Your site? Two Tricks to Get it Done Quickly 19 Aug 2013 | 11:49 am
Yes, sometimes website building projects can drag on too long. They can kill the excitement when developing a new coaching business – especially if you’ve hired someone and you are at their mercy. In...
How to Use Time to Stop Making a Mountain of Your Online Marketing Tasks (Getting it Done Well and Faster with Less Stress) 24 Jul 2013 | 09:39 am
A big stopper to success in marketing is resistance – when you resist doing your marketing activities. There are blockers like procrastination, perfectionism, and a host of other fears. I’m sure you c...
Why You Struggle to Sell Coaching 2 Jul 2013 | 10:00 am
Explaining coaching doesn’t sell it. It teaches people how to become a coach. Instead, sell the thing coaching brings – the success. But the thing coaching brings, the future success, is unknown when...
Four Heading Tips to Engage Readers in Your Freebie 25 Jun 2013 | 11:00 am
Your freebie (free offer) is a key asset in your marketing as a coach. It’s the draw to get people to check you out – to give them a taste of your coaching greatness. If you have a simple written doc...
Blogging Better Video – Google Docs, Sharing, Commenting, Accountability 18 Jun 2013 | 12:00 pm
Blogging can be tough because there’s quite a bit of friction in the process. From getting ideas, to writing, to polishing, to getting past fears of sending your pieces out, to staying accountable, et...
9 Reasons Google Docs Rocks for Fast Website Creating 11 Jun 2013 | 01:27 pm
In the last two years, I’ve been having clients use Google Docs for creating website content. We use it to draft and polish up various pieces of content, including their free giveaway, their blogs and...
7 Signs Your Site is Confusing 30 May 2013 | 06:33 am
The most important element for making a website effective is a powerful message. Immediately after that comes usability – that is, your website CANNOT be confusing or else people won’t use it. Let me...
Blog Titling Tip – Don’t Spill the Beans 22 May 2013 | 10:17 am
When you title your blog articles, crafting a good title is huge. A bad title will turn people away from reading it and a good one will engage them right from the outset. I don’t have to tell you tha...
About ME Pages that Boast 15 May 2013 | 08:42 am
For many coaches, the second most visited page (second to the homepage) is the About Me page. I just looked at my own website stats and my About Me page is #15 of hundreds (I have loads of articles), ...
Are You Promoting Like a Big Company or Human? 1 May 2013 | 10:37 am
You’re not a company. Are you trying to look like a big company on your coaching website? Does your copy sound impersonal? Force-feeding your logo on visitors? Burying your photo deep into your site? ...
