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Apps getting ahead of browsers 21 Mar 2013 | 10:03 pm
Mediapost.com reports that U.S consumers are spent more on apps in 2012 than through search engines or browsers (citing data from comScore). This difference depends on the device though. People who us...
How to promote word of mouth by giving stuff away – 3 Key Points 14 Mar 2013 | 10:38 pm
Our society is swamped with ads and brands drowning each other out. Marketing in this environment is often a race to the bottom. The solution? Give your stuff away. The battle for attention is quickly...
Student spending increases this year 6 Mar 2013 | 02:32 am
Marketingcharts.com compiled a statistical analysis that revealed an increase in college student discretionary spending. This year the figure is $405 billion, up 5% from last year’s $385 billion. Stud...
College Students Prefer Viewing their Media on Multiple Platforms 15 Jan 2013 | 12:12 am
Young viewers continue to watch a lot of videos on the internet. A Nielson report confirms that for 18-24 year olds the time spent amounts to an hour and a half each week. Half of the users use their...
‘Gangnam Style’ artist does ad for Wonderful Pistachios 15 Jan 2013 | 12:10 am
The 30 second ad will be played during the Super Bowl featuring ‘Psy’ (Park Jae-sang). It will be played during the third quarter of the game. The ad will continue to play after the super bowl on othe...
Search Engines versus Social Referrals: SEO and Social Channels 13 Jan 2013 | 12:07 am
In the early years of the internet finding information was achieved through link aggregators and tree guides. At some point came search engines with increasingly sophisticated search algorithms came a...
Could Tumblr Replace Facebook? 13 Jan 2013 | 12:06 am
It turns out that more students in grade 10 use Tumblr than Facebook. 55% of kids aged 13-18 use Facebook, 61% of them used Tumblr. 22% use Twitter, and 21% use Instagram. The question is whether Tumb...
Smartphones of the Future Today – Brain Wave Technology 8 Jan 2013 | 09:39 pm
Consumer Electronics show happens today where hundreds of companies will reveal their wares. The latest trend seems to be brainwave technology that detects “intent before movement” Qualcomm’s Snapdrag...
Asking the right questions for your marketing campaign 8 Jan 2013 | 09:37 pm
Listening is an important aspect of the marketing experience. It’s about figuring out what they want and how they want it. It’s important to remember who we marketers serve, they are people we know, o...
The New Way that College Conduct Student Admissions 4 Jan 2013 | 05:15 pm
Our world is becoming more digitized and it’s important to take the good with the bad. Online presences are growing and becoming more significant, so it is important that we are aware of the kind of i...
