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Consumer Collaboration Roundup: Millennial Trends, Long-Term Consumer Relationships and Customer Experience 20 Aug 2013 | 05:29 pm
In this week’s Consumer Collaboration Roundup, we highlight the importance of collaborating with consumers to create long-term relationships, how Millennials are changing business interactions, and ho...
Five Ways Financial Institutions Can Engage Consumers via Social Media 12 Aug 2013 | 09:30 pm
When it comes to interacting with consumers, social media is one part of a larger multi-channel strategy. Because of their sensitive business nature and requisite regulatory concerns, many financial s...
An Open Letter to Jeff Bezos Re: The Opportunity of the Washington Post 9 Aug 2013 | 12:06 am
Dear Mr. Bezos: What you have in the Washington Post is an opportunity of enormous possibility. One that goes well beyond circulation, page views, content and advertising dollars. One that could chan...
Are We Making the Right Decision? How Citi Used Consumer Collaboration to Venture into New Territories 7 Aug 2013 | 02:40 am
There’s a crisis in confidence among companies seeking to revitalize – if not outright re-imagine – the way they do business. Fundamentally, this crisis results from the tension between the known and ...
Go Sell Yourself: Adventures on the Open Data Market 1 Aug 2013 | 02:33 am
Consumers leave a lengthy digital trail behind them as they go about their ever-more-connected lives. The problem is that so much of this rich data is currently held by large corporations like Faceboo...
An Evening of Inspiration 16 Jul 2013 | 08:09 pm
On June 27th we were able to run a rather special event. Diane Hessan, our CEO, is on the board of the Boston Philharmonic and its Youth Orchestra, who have received many accolades and fantastic criti...
Sipping Coffee and Moving Mountains: How Four People Are Collaborating with Their Consumers to Change Their Businesses 15 Jul 2013 | 11:32 pm
No slides. No data. Not even a brief video clip or memorable mantra. And yet the 30 minutes spent in the Clients’ Café by four Promise/Communispace clients sharing their challenges and successes in tr...
Consumer Collaboration Roundup: CMO Insights, Microsoft’s Co-Creation Strategy and More 9 Jul 2013 | 10:44 pm
In this week’s Consumer Collaboration Roundup we learn insights from CMO’s at Hallmark, UPS and Verizon Wireless; we look into how Microsoft and Samsung are collaborating with consumers on new messagi...
Shopper Behavior: The Role of Identity Perception 3 Jul 2013 | 09:46 pm
My recent article in “The Hub,” Triangulating to Truth, evoked an invigorating conversation on LinkedIn’s Shopper Insights Group. In the article, I described the power of understanding shoppers’ brand...
Consumer Collaboration Roundup: CMO’s Relationships with Consumers, Product Innovation and More 20 Jun 2013 | 12:17 am
This week we looked at some new research about the impact consumers are making on product innovation; why CMO’s should build digital relationships with customers; and three lessons about how customer ...
