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Get a Leg Up on Back to School Sales With These 5 Tips 27 Aug 2013 | 05:00 pm
It’s back to school season! Not for your kids (yet), but definitely for marketers. While back to school season is technically not a consumer holiday, did you know that this sale season is second only ...
Seven Years of Back to School Cause Marketing By OfficeMax 27 Aug 2013 | 02:00 am
This year will mark the seventh anniversary of A Day Made Better, a partnership between OfficeMax and AdoptAClassroom.org. OfficeMax believes that teachers should not have to pay for their own school ...
A New Era in Period Marketing: Camp Gyno 26 Aug 2013 | 11:00 pm
It’s the period ad that everyone is talking about: Camp Gyno, the new ad campaign for HelloFlo feminine care packages, has exploded across the web as a major change in the way products for menstruatio...
What Content Marketing Can Learn from Space Exploration 26 Aug 2013 | 05:00 pm
If you’ve ever looked at my site bio, you’ll see that I’m a big old nerd who really loves learning about space. I was, of course, overjoyed to learn that recent anniversaries provided me with a fantas...
LinkedIn’s New University Pages May Result in Lost Credibility 24 Aug 2013 | 02:00 am
As Patrick discussed on the CEM blog earlier this week, LinkedIn has announced that it will allow users as young as 13 years old to join the ranks of its professional elite. Supporters of this change ...
Facebook Second-Quarter Reports Cause Buzz About Mobile Ads 23 Aug 2013 | 11:00 pm
Last week, Facebook came out with their highly-anticipated report on second-quarter earnings. Overall, the numbers were excellent with a total revenue of $1.81 billion, up from analyst predictions of ...
Does Your Brand Have a Clear Personality? 23 Aug 2013 | 05:00 pm
Securing loyal customers and clients isn’t just about the products and services you offer. It’s also about the personality of your brand – and how clearly you can convey it! After all, your branding i...
Taio Cruz Launches KeWe, The Social Media App to Rule Them All 23 Aug 2013 | 02:00 am
Singer-songwriter Taio Cruz, famous for pop hits “Dynamite” and “Break Your Heart,” has launched a new social media app called KeWe. Available on iOS starting today, KeWe is intended to combine compon...
Google Launches New Mobile App & Website Redesign for Zagat 22 Aug 2013 | 11:00 pm
Zagat, a review website for restaurants and nightlife in nine cities, has recently received a completely redesigned website and new mobile app from Google, who bought the site in 2011. In addition to ...
Yahoo Beats Google as the Top Site on the Web (Really) 22 Aug 2013 | 07:07 pm
In the perennial battle between the two biggest web giants, Yahoo and Google, the latter has been dominating the opposition for quite some time. Ever since Yahoo’s business problems began, many people...
