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Marketing trends show user engagement still most-powerful metric 27 Aug 2013 | 06:30 pm
Small business owners rely on their marketing partners to help uncover lead-generation opportunities. Many SMBs work with third-party services to produce website content based on insights gleaned fro...
SMBs must stay vigilant to earn leads with landing pages 26 Aug 2013 | 10:03 pm
Without a strong technology background or an IT person on staff, small business owners may approach their company websites cautiously. The don’t-fix-it-if-it’s-not-broken approach might work for other...
Communication is key to SMB external marketing success 26 Aug 2013 | 06:30 pm
As a small business owner, you know marketing is important. A clever content strategy can impact your bottom line directly, leading to an increase in awareness and website conversions. However, it’s ...
SMBs: Search and social success hinge on high quality content 25 Aug 2013 | 07:00 pm
As the search marketing landscape continues to evolve, small businesses have probably discovered that the quality of the website content they publish is becoming more important. Google has made it cle...
Facebook gives SMBs a competitive edge with free pics for paid ads 24 Aug 2013 | 07:00 pm
Small business owners might feel the odds are stacked against them in the online marketplace. When facing major corporations, it can seem as if SMBs barely have a chance to stand out in search and on ...
SEO tip: speed it up for higher search rankings 23 Aug 2013 | 09:23 pm
Recent guidance from Google’s Search Engineer Matt Cutts exposes another way for small businesses to gain an edge on larger competitors – site speed. In a Webmaster Help Channel video, Cutts says that...
Google lists mistakes to avoid with Authorship 23 Aug 2013 | 07:25 pm
Small business owners have been advised that setting up Authorship for their blog content can provide their products or services with more exposure in search results. By incorporating some markup that...
Yahoo’s resurgence opens new doors for SMBs 22 Aug 2013 | 10:00 pm
While web marketing may not be as intuitive for every professional, it’s important to learn from industry trends to create the best possible campaigns. Small business owners are active learners – the...
Why negative reviews don’t necessarily jeopardize SMBs 22 Aug 2013 | 08:02 pm
Most small businesses have already taken the plunge into social media marketing, and for good reason. ContentLEAD recently reported that around 85 percent of B2Bs and B2Cs understand that creating and...
The ROI differences of Google+ and Facebook exposed 22 Aug 2013 | 06:30 pm
Small business owners are connecting the dots between content marketing, SEO and social media. According to a recent report from Moz, some social signals influence Google’s search rankings. Despite s...
