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How Social Media Content Tools Can Work for Your Sharing Strategy 27 Aug 2013 | 03:00 pm
Forgive me for a moment while I make an incredibly broad and general statement — the sort of simplistic statement I usually complain about when made by other people. But I’m not other people, and I ne...
Why Native Advertising Is Neither 26 Aug 2013 | 03:00 pm
In preparation for one of CMI’s upcoming reports, I’ve had the pleasure of meeting with a number of companies that are in what’s being called the “native advertising” space. Through this experience, I...
How Powerful Content Trumps the Myth of the Expert, Rock Star, or Guru 25 Aug 2013 | 03:00 pm
Do a search on LinkedIn and you’ll be shocked at how many brilliant people there are out there — or, at least, how many people who think enough of themselves to tell the world just how brilliant they ...
6 Common Enterprise Content Marketing Traps to Avoid 24 Aug 2013 | 03:00 pm
In the run-up to Content Marketing World, I’ve had the opportunity to chat with a number of enterprise marketers who will be speaking at and attending the event. Though some experts have been saying t...
What It Takes to Excel in a Content Marketing Job: 12 Experts’ Advice 23 Aug 2013 | 03:00 pm
As the digital industry continues to evolve, new skills, expertise, and experience must continually be added to the core competencies of any organization looking to keep pace. This is particularly tru...
4 Keys to Compelling Content Marketing with White Papers 22 Aug 2013 | 03:00 pm
In my opinion, one of the most important posts on content marketing this year was Joe Pulizzi and Robert Rose’s, Build a Successful Content Marketing Strategy in 7 Steps. The post remains significant...
Content Marketing Strategy: Lessons from Good (and Bad) Comedy 21 Aug 2013 | 03:00 pm
By profession I’m a marketing strategist, and much of my work is focused on content marketing execution for small businesses. From time to time, my stunted middle school sense of humor gets the best o...
8 Tips to Tailor Your Blog Content for Local Search 20 Aug 2013 | 03:00 pm
Local businesses often find themselves in an increasingly competitive SEO landscape. For example, many national businesses have large sites with a high number of inbound links, and these sites have lo...
Are You an Agile Content Creator? 6 Traits of Change Agents 19 Aug 2013 | 03:00 pm
“Turn and face the strange, ch-ch-changes…” —David Bowie In a previous post, I talked about why content marketers need to embrace change to survive in today’s environment. Beyond just surviving, what...
How Content Creators, Designers, and Developers Can Work in Harmony 18 Aug 2013 | 03:00 pm
Finding that your content often falls flat? You may have a harmony problem. Without a strong composer, a piece of content can strike dissonant chords with your audience. Content marketing managers c...
