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Do you deserve an academy award for e-commerce conversion rate optimization? 23 Aug 2013 | 05:36 pm
Think of your favorite online shopping site. You know, the first website you think of when you’re itching to buy something, the one that’s on your mind when you fire up your browser and get ready to ...
Three Marketing Tactics for Grabbing the Attention of the Emerging Apple Demographic 19 Aug 2013 | 06:05 pm
By Charles Nicholls Founder and Chief Strategy Officer, SeeWhy When Orbitz admitted that it ranks products differently for Mac users, citing 20-30% higher average order values, much comment was m...
Save $400 on Boston’s First Conversion Conference 8 Aug 2013 | 06:14 pm
Are you a newbie looking to learn some conversion rate optimization skills? Or are you a seasoned digital marketer looking for a cure to obsessive-compulsive testing? If you answered yes to any...
Conversion Conference Isn’t Just About Converting More Traffic 29 Jul 2013 | 03:41 pm
By Tom Lambert I had a great time at Conversion Conference Chicago last month and walked away with a lot more than I originally bargained for. I knew almost everyone I would come into contact with...
Who’s Afraid of Conversion Rate Optimization? 23 Jul 2013 | 04:16 pm
Are you afraid of taking the conversion plunge? It’s the strangest thing. Why, despite compelling evidence that doing conversion rate optimization has a huge payoff, do companies still hesitate putt...
Gold Dust from Conversion Conference Chicago 2013 24 Jun 2013 | 06:53 pm
Digital marketers near and far flocked to Conversion Conference Chicago this month to learn from CRO experts who flew in from all over the U.S. and Europe. If you missed ConvCon (or are missing all th...
“What about me?” 5 Jun 2013 | 03:49 pm
By Charlie Claxton VP of Creative Strategy, Produxs I can think of few audiences more reliably self-centered than website visitors. People have infinite great choices about where they spend their t...
Discover the psychological science of conversion 3 Jun 2013 | 05:18 pm
By Ton Wesseling Chief Optimization Officer, Online Dialogue Bart Schutz Chief Persuasion Officer, Online Dialogue Episode 1: The ROI-magic of “Autonomy” Are you a conversion specialist? Are you g...
Hedging your bad conversion 27 May 2013 | 04:31 pm
By Jeremy Schoemaker CEO, ShoeMoney Media Most of you know me as ShoeMoney - The incredibly handsome and most talented internet/affiliate marketer in the history of the internet. Yes, as you can see...
Conversion Rate Optimization for the Enterprise 20 May 2013 | 05:38 pm
By Chris Goward President & CEO, WiderFunnel It takes more than just good test ideas to get the best results in an enterprise-level company. How do you implement a conversion optimization strategy f...
