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11 Low-Hanging Fruits for Increasing Website Speed (and Conversions) 19 Aug 2013 | 10:29 am
Website speed matters. Fast-loading sites perform better on all fronts: better user experience, higher conversions, more engagement, even higher search rankings. If you’re after mobile traffic (everyo...
Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples) 6 Aug 2013 | 02:04 am
Want to know how to deal a serious blow to your landing page conversions? Have it look different from the ad they saw before landing on the page, and have it contain different words. In other words, ...
Shopping Cart Abandonment: Why It Happens & How To Recover Baskets Of Money 19 Jul 2013 | 01:22 pm
An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company. Think about that for a second, for all of the work you’ve spent op...
Email Retargeting: Not Just For Websites & Display Networks Anymore 5 Jul 2013 | 04:04 pm
According to a survey of over 72 Million customers shopping on 86 retail sites, marketing data company, Custora has learned that Email is the number 3 source of customer acquisition. This is outpaced...
Stop Copying Your Competitors: They Don’t Know What They’re Doing Either 28 Jun 2013 | 01:37 pm
I hear this all the time. “Our competitor X is doing Y, we should do that too” or “X is market leader and they have Y, we need to have Y“. There are 2 key things wrong with it: The reason they have Y...
Win a Landing Page That Converts (Yes, We’re Building One For You – Free) 31 May 2013 | 12:34 pm
Two days ago I announced the launch of our new service – Landing Page Makeover. Now I’m telling you that you could get one – absolutely free. To celebrate the launch of landingpagemakeover.com, we’re ...
21 Ways You’re Screwing Up Your Landing Pages (And What To Do About It) 30 May 2013 | 07:43 am
So you have a landing page – or maybe 87 of them. Too bad you’re screwing them up. Landing pages are easy – in theory. In the real world, landing pages are quite hard to get right. But now that it’s g...
Pricing Strategies: 13 Articles You Need to Read 27 May 2013 | 09:53 am
Most businesses struggle with their product pricing strategies. Am I charging too much or too little? What’s the price elasticity like? How can I grow sales with the right pricing? Here’s one answer t...
How to Build a Strong A/B Testing Plan That Gets Results 24 May 2013 | 01:07 pm
A strong A/B testing plan will allow you to increase your revenue. You will also learn valuable insights about your customers, because you will know their preferences instead of guessing what your c...
Your Design Sucks. And Copy. And Your Idea is Wrong (or Why You Need Continuous Optimization) 15 May 2013 | 12:22 pm
How often does this happen: A company budgets for a website, it’s built according to the budget and then it’s done. Hooray! … and everybody moves on to other important things. Unfortunately too often....
