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Social Brand Reputation Management 23 Aug 2013 | 09:00 pm
Social media has given brands tremendous opportunity over recent years to employ more personalized marketing strategies. It has brought customers in direct contact with companies and allowed for one-o...
The Best Value in Town: How to Leverage YouTube Advertising for Brand Engagement 16 Aug 2013 | 09:16 pm
As the popularity of YouTube videos continues to grow, the online video platform is a viable and easy arena to expand your business’ marketing. YouTube is still a relatively untapped resource for adv...
Should You Vine? 9 Aug 2013 | 09:00 pm
By now you should be aware of the importance of utilizing social media when it comes to implementing your marketing efforts. Whether or not you’re a firm believer in posting on Facebook, streaming com...
Top 10 Business Benefits to Social Collaboration 8 Aug 2013 | 12:59 am
To begin the migration to a social business model, there is a need for social collaboration. The problem is that organizations don’t understand what it means or how it can impact and benefit the co...
Building Your Editorial Calendar For Content Marketing 2 Aug 2013 | 07:32 pm
Editorial calendars can assist your business in generating and organizing content that is shared across social channels. These calendars allow you to pre-select topics for engagement with your audienc...
The Best Time to Post on Facebook for Optimal Engagement 31 Jul 2013 | 09:41 pm
The most successful branded Facebook pages are those with a community of fans that is both highly interactive and supportive and while the importance of the size of your Facebook fan base is obvious, ...
Hashtag #HowTo 25 Jul 2013 | 08:00 pm
If you’re in tune with social media then you’re already aware of the popularity of hashtags when it comes to building conversations online. Hashtags are the medium in which topics of discussion are ce...
Lead-Generating Social Channels: Paving the Way to Revenue 23 Jul 2013 | 07:00 pm
With social, marketing professionals are under increasing pressure to master the art of real-time, data-driven, personalized marketing that’s consistent in each channel in order to generate qualified,...
8 Foolproof Ways to Immediately Boost Your Facebook Post Engagement 17 Jul 2013 | 07:00 pm
The average value of brand Fan in key consumer categories for Facebook has increased 28% to $174.17 in 2013 (as researched by Syncapse which included the 20 top global consumer brands’ Facebook Fan p...
How to Tackle the Disruptive Force of Social and Win 12 Jul 2013 | 04:56 pm
Today’s marketers are feeling the disruptive force of social media and therefore need to move from reactive to proactive in their planning and execution. At Convertiv, we’ve found that marketers typic...
