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Jeff Zwelling to Speak at Digital Hollywood Conference - Los Angeles - October 18, 2012 5 Oct 2012 | 11:19 pm
Advertising Innovation! Ad Targeting and Hypertargeting, Video Ads - Social Networks - Private Networks Thursday, October 18 | 2:15 P.M. - 3:30 P.M. Advertising is finally discovering and finding it...
Jeff Zwelling to Speak at Digital Hollywood Conference - Los Angeles - October 18, 2012 5 Oct 2012 | 11:19 pm
Advertising Innovation! Ad Targeting and Hypertargeting, Video Ads - Social Networks - Private Networks Thursday, October 18 | 2:15 P.M. - 3:30 P.M. Advertising is finally discovering and finding it...
Television Spending Boosts Revenue Per Click for Online and Offline Marketing Channels – INCLUDING SOCIAL MEDIA & AFFILIATES! 23 May 2012 | 04:31 pm
Today Convertro (www.convertro.com), the leading marketing optimization company that leverages cross-attribution of on- and offline channels to provide marketers true measurement of campaign effective...
Nielsen Television and Online Cross-Media Platform 20 Mar 2012 | 12:50 pm
Ask pretty much any TV marketer in any industry about Nielsen and you’ll get an earful. Complaints generally focus on Nielsen’s measurement capabilities and results as used to derive TV ratings. Yet...
LiveIntent and Convertro Team Up to Provide Greater Intelligence in Email Marketing 1 Feb 2012 | 01:33 pm
Integration With Convertro’s Attribution Service Gives Advertisers a Greater Understanding of the Value of LiveIntent’s Publishers’ Exchange Inventory NEW YORK, NY–(Marketwire – Jan 31, 2012) – LiveI...
Convertro Appoints Armen Avedissian as Chief Operating Officer to Apply Attribution Analytics and Optimization to Television 19 Jan 2012 | 06:14 am
Convertro, the leader in providing advertisers enhanced transparency into the effectiveness of their online marketing channels and optimization, announced the appointment of Armen Avedissian as Chief ...
In God we trust, all others bring data 22 Dec 2011 | 02:28 pm
Written with Allyson Taylor – Product Manager, Sales Engineer Convertro is excited to wrap up a strong year that brought lots of excitement to the market for mature analytics tools. In spite of do...
Visit frequency and time to sale 9 Nov 2011 | 08:06 am
With the proliferation in performance measurement tools and analytics packages, companies are getting more exposure to metrics and are increasingly coming to rely on those metrics prior to making impo...
Visitor Tracking 11 Aug 2011 | 03:01 pm
Visitor tracking is the key to Customer management and enhancing one on one marketing results. Essentially, visitor tracking requires you to do a few things very well. Figure out where your visitors ...
Implementation FAQ 11 Aug 2011 | 02:59 pm
Do I really need to tag every page of my site? Why? In order for us to provide you with the best data, we recommend that you tag every page of your site. By doing so, you can be sure that we will r...
