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14 Ways to Make Your Prospect Relax 8 Aug 2013 | 12:10 am
I’m not unveiling any big secret by telling you that a lot of what you’ll do when selling is all about emotion. And it has to be that way. Why? Because we humans — the thinking animal — are perverse...
We Can’t All Be Einstein (Thank God) 9 Jul 2013 | 03:40 pm
We can’t all be geniuses, right? And in some ways, thank God. For instance, how about these little tidbits I recently found online about one of the most famous geniuses in history – Albert Einstein....
How Do You Know If You're "Creative?" 3 Jul 2013 | 02:45 am
Quick — do any of these apply to you? * Ideational Fluency - Someone gives you a word. The more sentences, ideas, and associations you can match to that word, the more likely it is you’re a “creativ....
Seven Toxic Habits That Could Wreck Your Writing Career 25 Jun 2013 | 09:37 pm
“It is a great thing,” said Cicero, “to know our vices.” With that in mind, let’s dig in and take a look at some positively poison habits that could dash any aspiring copywriters career. No, I don’t ...
Imagine If Everyone “Sold” This Way… 17 Jun 2013 | 10:04 pm
* Republished from Nov. 2008, because… property markets might be looking a little more “up” these days, but… remember when? Enjoy… While my wife and I were Stateside recently, we went to see a piece o...
The Chemistry of Persuasion 11 Jun 2013 | 02:03 am
Your new sales goal: To make your prospect’s blood gush with “oxytocin.” What is oxytocin? An article in the New York Times reported on recent “neuroeconomic” research from top U.S. institutions. ...
How To Make a Sale Without Even Trying 4 Jun 2013 | 05:30 am
A great piece of sales copy can show up where you'd least expect it. With an impact you might not expect either. At levels you never imagined.
How One Big Idea Trumps Lots of Small Ones 27 May 2013 | 01:12 pm
"Shut up and listen," I said. I was talking to Michael Masterson, the great copywriter, publisher, and best-selling author. Had I lost my mind? Not at all. Rather, I was summing up the core idea behi...
How to Ace Any Job Interview 21 May 2013 | 05:57 pm
Interviewers will tell you, they hire based on qualifications… experience… results… and so on and so forth, blah blah, etc. Says Richard Wiseman, in his book “59 Seconds…” they’re mostly kidding thems...
Better Than Money 17 Apr 2013 | 04:27 pm
“We must not be free because we claim freedom, but because we practice it.” - William Faulkner My friend Paul Hollingshead is pretty smart fella. He recently wrote a piece that shared the math on this...
