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Better Business Cards: Put a Modern Spin on an Old Standby 26 Jul 2013 | 04:10 pm
If you’ve explored this blog you will have come across these two posts: A Practical Approach To Business Cards, giving tips on design and content, and Another View in which I talk about the impression...
testimonials: are they working for or against you? 11 Jun 2013 | 10:00 pm
Everyone knows that a good testimonial can work wonders for your business reputation and encourage prospects to buy from you. But customers rarely know how to write a testimonial that does a great jo...
Are you missing this (video-marketing) trick? 9 May 2013 | 04:43 pm
If you are using video to promote your business, how important is the distribution platform for your search engine ranking? Are you missing a video-marketing trick, this may throw some light on the su...
‘writing for sales’ workshop in May 1 May 2013 | 07:46 pm
Learn the fundamentals of writing persuasive sales letters at this half-day 'Writing for Sales' workshop in Dorset, on 29th May. Because i is hosted and sponsored by Kingston Maurward College it is gr...
Should we drop virtual meetings? 29 Apr 2013 | 03:20 pm
Thanks to social websites and online networking organisations, virtual meetings are increasing and whilst online networking can be advantageous, should they really...
photo files too big for your blog? 29 Mar 2013 | 04:04 pm
Google likes pictures. So including pictures in your blog posts is a good way to get noticed by Google. Be careful - big picture files can take a long time to load and your reader may get bored and le...
liven up your writing 28 Mar 2013 | 03:00 pm
This is for anyone who writes to gain new customers and sales, oh.. that’s me! I’m always looking for ways to invigorate my writing in ways that connect with my readers. So this article hit the hot sp...
Procrastination? You can achieve in spite of it.. really! 26 Mar 2013 | 03:40 pm
I know - that seems like the daftest statement you've ever read. And - as a self-confessed procrastinator - I'm inclined to agree with you. But when I read this article the 5-minute rule seemed like...
Are your emails mobile friendly? 6 Mar 2013 | 11:35 pm
How mobile-friendly are your marketing emails? Have you ever thought about it? Do you need to? Based on this research it could be more important than you think... so do your emails match these three c...
Inviting writers & marketers: keynote speaker announcement 4 Mar 2013 | 09:27 pm
After running a popular breakout session in last year’s ‘Words That Sell’ conference, hosted by the UK Speechwriter’s Guild & A Thousand Monkeys (a writing agency), I was asked by the organisers to be...
