Cortera - cortera.com - Cortera
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The B2B Sales Prospecting Dilemma: Your Mountains of ‘Big Data’ Don’t Give You What You Need 30 Nov -0001 | 12:00 am
In a marketplace bursting with big data, why is finding new B2B sales opportunities so damn difficult, time consuming and inexact? Much of the problem has to do with the nature of the prospect pool. O...
Raymond James Weighs In On B2B Purchase Behavior Data 30 Nov -0001 | 12:00 am
When your neighbor buys that shiny new minivan, consumer marketing and sales professionals appear psychic-like when they predict your neighbor’s future purchases of diapers, car seats, life insurance ...
Cortera Borrows a Page from the B2C Marketing Playbook 30 Nov -0001 | 12:00 am
When it comes to customer analytics, the business-to-business world is long overdue in borrowing a page from the innovators in business-to-consumer sales and marketing. Ever since the broad adoption ...
Say Hello to Cortera B2B Purchase Insights 30 Nov -0001 | 12:00 am
We are excited to announce the newest addition to our family of innovative business-to-business insight solutions: Cortera B2B Purchase Insights, which provides businesses with purchase and payment be...
Do your sales prospects all look the same? 30 Nov -0001 | 12:00 am
Companies are like stars. From a distance, they all look very similar, but upon closer inspection, we discover our customers, prospects and suppliers are unique in many ways and represent a variety o...
